Head of User Acquisition at Plurio

Performance marketing is being rebuilt around AI. We're shipping the system.

Plurio AI automates ad management for companies spending $500K+/month on Google, Meta, and similar channels. The agent connects ad platforms, CRM, and revenue. It learns the strategic logic a senior performance marketer would apply – when to scale, when to kill, when to hold. It encodes the repeatable parts of that thinking into rules and skills that run inside the ad account, every cycle. Strategy stays human. Execution disappears.

The most ambitious performance teams are rebuilding themselves around AI right now – not next year, not when it's safe. We're one of the companies writing how this actually works in production – with real budgets, in real client accounts. The teams that move first will write the playbook everyone else borrows from.

Encode your strategy. Scale it across dozens of teams.

What You’ll Own

Sit across from leadership: Run discovery and validation conversations with our prospects' marketing leadership – CMOs, Heads of Acquisition, Performance Directors. Speak to them as a peer, not a vendor: how their team's operating model changes when agents do the execution. From experience, not from slides.
Bring it to clients: Work directly with the UA leadership of our most strategic accounts. Embedded in their setup, understanding how they run acquisition, calibrating the agent against their reality. You're at the frontier of how performance marketing is being rebuilt around AI – and you're seeing it happen across dozens of the best teams in the market.
Encode the playbook: Take the strategic logic you've been running in your head – when to scale, when to kill, how creative cycles play out, how budget shifts across markets – and turn it into rules and skills. A new workflow often starts with one client: you test it there, refine it until it works, and then it runs everywhere. Your instincts become the system.

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Head of User Acquisition at Plurio

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