Product Marketing Manager

Product Marketing Manager

Work at Startlife

Salary range: $2500-3500 (negotiable)

Role Mission

Drive the advertising to profitability by managing traffic, creatives, and the funnel. You own ROAS — and everything that impacts it.

What You’ll Do

• Launch and optimize campaigns in Meta Ads (with Google Ads and TikTok Ads as we scale)
• Manage budgets: scale what works, cut what doesn’t
• Generate creative hypotheses — identify the core problem, define the creative angle, choose formats, craft offers
• Run high-velocity, structured creative testing — brief the team and iterate fast
• Analyze key metrics (ROAS, CPA, CVR) and make data-driven decisions independently
• Explore new growth opportunities — channels, audiences, mechanics
• Work closely with the Head of Product on the funnel — onboarding, paywalls, subscription conversion
• Maintain an experiment backlog and document insights

Metrics / KPIs

• ROAS (primary)
• CPA
• Conversion to Purchase
• Revenue per Install
• LTV / ARPPU

You’re a Great Fit If You

• Have 3+ years of performance marketing experience, including at least 2 years in mobile B2C apps
• Have hands-on experience with Meta Ads — launching, optimizing, scaling
• Understand unit economics: CPA, ROAS, LTV, churn — and can work with real numbers
• Think in hypotheses and experiments, and can build structured processes
• Understand the role of creatives and know how to brief them effectively
• Have worked with subscription-based models

Nice to Have

• Experience in the US or other Tier-1 markets
• TikTok Ads, AppLovin experience
• Background in Self-Care, Health & Fitness, or Personal Growth niches
• Understanding of iOS attribution and SKAdNetwork

Not a Fit If You

• Are a media buyer who only executes — we need ownership of results
• Haven’t worked with mobile subscription models
• Are an agency strategist without hands-on ad account experience
• Expect ready-made processes — you’ll need to build them

What We Offer

• Fully remote setup
• Flexible start of the workday
• Working hours aligned with MSK timezone
• Paid vacation

Hiring Process

1. Application
2. Technical interview
3. Test task
4. Final interview with CEO & Head of Product
5. Offer
6. Onboarding