Product Marketing Manager
Work at Startlife
Salary range:
$2500-3500 (negotiable)
Role Mission
Drive the advertising to profitability by managing traffic, creatives, and the funnel. You own ROAS — and everything that impacts it.
What You’ll Do
- Launch and optimize campaigns in Meta Ads (with Google Ads and TikTok Ads as we scale)
- Manage budgets: scale what works, cut what doesn’t
- Generate creative hypotheses — identify the core problem, define the creative angle, choose formats, craft offers
- Run high-velocity, structured creative testing — brief the team and iterate fast
- Analyze key metrics (ROAS, CPA, CVR) and make data-driven decisions independently
- Explore new growth opportunities — channels, audiences, mechanics
- Work closely with the Head of Product on the funnel — onboarding, paywalls, subscription conversion
- Maintain an experiment backlog and document insights
Metrics / KPIs
- ROAS (primary)
- CPA
- Conversion to Purchase
- Revenue per Install
- LTV / ARPPU
You’re a Great Fit If You
- Have 3+ years of performance marketing experience, including at least 2 years in mobile B2C apps
- Have hands-on experience with Meta Ads — launching, optimizing, scaling
- Understand unit economics: CPA, ROAS, LTV, churn — and can work with real numbers
- Think in hypotheses and experiments, and can build structured processes
- Understand the role of creatives and know how to brief them effectively
- Have worked with subscription-based models
Nice to Have
- Experience in the US or other Tier-1 markets
- TikTok Ads, AppLovin experience
- Background in Self-Care, Health & Fitness, or Personal Growth niches
- Understanding of iOS attribution and SKAdNetwork
Not a Fit If You
- Are a media buyer who only executes — we need ownership of results
- Haven’t worked with mobile subscription models
- Are an agency strategist without hands-on ad account experience
- Expect ready-made processes — you’ll need to build them
What We Offer
- Fully remote setup
- Flexible start of the workday
- Working hours aligned with MSK timezone
- Paid vacation
Hiring Process
- Application
- Technical interview
- Test task
- Final interview with CEO & Head of Product
- Offer
- Onboarding
