Director of Marketing (CMO / Head of Demand & Market)

Format: remote / hybrid Employment: full-time Reporting to: CEO

About Us

A Russian B2B SaaS company (solutions for marketplaces) undergoing a scaling phase. We are building a modern Revenue Engine where marketing, sales, product, and customer service work as a unified system for revenue growth.

Who We Are Looking For

We need not a brand marketer or a traffic manager, but a strong CMO who knows how to build a Demand Generation system, manage marketing through business metrics, and create a predictable pipeline for sales. You confidently interact with the CEO, CRO, product, and sales teams, make data-driven decisions, and are responsible for marketing's impact on revenue.

Key Responsibilities

• Building a Demand Generation and Revenue Marketing system.
• Developing a marketing growth strategy.
• Managing the funnel from demand generation to deal closure.
• Developing Product Marketing and positioning.
• Collaborating with the CRO on the commercial funnel.
• Launching reactivation, upsell, and cross-sell programs.
• Developing content marketing, webinars, case studies, partnership programs, and email communications.
• Managing the marketing and SDR team.
• Building end-to-end analytics and management dashboards.

What's Important

Experience

• 7+ years in marketing.
• 3–5 years in B2B SaaS, IT, or complex digital products.
• Practical experience in Demand Generation and Sales-Assisted Sales.

Expertise

• Managing the Lead → MQL → SQL → Opportunity → Deal funnel.
• Working with metrics such as Pipeline, CAC, LTV, MRR, Win Rate, Conversion Rate, Sales Velocity.
• Product Marketing, CRM automation, analytics, and presenting results through numbers.

We Expect

Systemic thinking, focus on business results, close collaboration with sales and product teams, independence, ability to test hypotheses, build a strong team, and make decisions based on analytics.

We Offer

• Salary from 400,000 ₽ gross.
• Annual bonus of 50% of salary.
• Total compensation – from 600,000 ₽ gross.
• Direct reporting to the CEO.
• Opportunity to build the marketing function almost from scratch.
• Official employment, remote or hybrid format