About the team:
Avito Services is a platform for customers and service providers of various types of services, with a large number of user scenarios that are constantly evolving with the market.
The product marketing team is responsible for the development and implementation of the marketing strategy, including the entire marketing funnel: from working on Avito's brand awareness to generating revenue. Within the team, there is a division into B2B and B2C, as well as categories – to find suitable tools and approaches for each target audience. The main goal of the B2B direction is to attract service providers to the platform, and in B2C, we work on attracting customers for services.
We interact with teams in product, business, and marketing, acting as a link between them. The team is responsible for the final result: the messages we convey to the audience, how we attract service providers and customers, and how we measure effectiveness.
Your responsibilities will include:
- Leading the "Repair and Construction" and "Transportation Services" categories from a product marketing perspective;
- Developing a marketing strategy for the macro-category and products, including defining positioning and a promotion plan;
- Segmenting and researching the target audience of service providers;
- Analyzing the market, target audience, trends, and competitors;
- Developing and testing product marketing hypotheses;
- Managing the marketing budget, handling reporting and analytics;
- Interacting with product and business teams, participating in cross-functional and cross-category marketing activities.
We expect you to have:
- At least 2 years of experience leading a category in a large company as a Product Marketing Manager, or at least 1 year of experience as a Senior Product Marketing Manager;
- At least 3 years of expertise in B2B marketing;
- Developed and implemented marketing strategies;
- Familiarity with channels such as performance marketing, CRM, SMM, content marketing, and events;
- Experience managing large-scale marketing campaigns and programs;
- A focus on commercial results and user value;
- A product-oriented approach and experience working with hypotheses;
- The ability to build communication with business stakeholders.
Working with us means:
- Influencing the results and revenue of the entire vertical;
- Working with large budgets (Avito is among the top-12 advertisers in Russia);
- The opportunity to influence market development and niche formation;
- A strong team ready to support work initiatives;
- External and internal training at the company's expense (courses, trainings, lectures, experience exchange, and mentorship);
- Care for employees and their health: from the first day of work, you will receive insurance with dental coverage, meal compensation, access to corporate employee support services, and the opportunity to get a massage or attend yoga classes at the office;
- A beautiful and comfortable office located 2 minutes from the Belorusskaya metro station: panoramic views of the city center, quiet work areas, a gym, and relaxation zones.
