Responsibilities:

• Development and implementation of the company's marketing policy based on an analysis of the current situation, forecasting consumer demand for products, and the company's development potential;

• Management of the marketing function within the company, as well as the formation, description, and implementation of internal business processes of the department;

• Formation, distribution, and prioritization of employee tasks, control of their execution, and performance evaluation in accordance with the approved strategy and priorities;

• Building effective communication with related departments and the entire company, developing and optimizing related business processes;

• Coordination of the activities of all functional departments of the company in collecting and analyzing commercial and economic information;

• Resource planning for marketing tasks;

• Ensuring work with contracting organizations, coordination and management of contractor tasks, and control of their execution within approved deadlines;

• Market and competitive environment analysis to determine company development directions;

• Analysis of competitor marketing activities, development of a competitor monitoring system;

• Target audience analysis, definition and approval of target audience segmentation methodology, creation of buyer personas and CJM for key TA segments;

• Analysis of existing and identification of new sales markets and customer segments, considering their potential;

• Based on the above analysis, development and implementation of a comprehensive 1-year marketing strategy (within the company's development strategy);

• Creation of a unified approach to promoting and positioning the company, services, and portfolio of own brands;

• Creation of a marketing plan and a roadmap for its implementation (for 6-12 months);

• Implementation of various marketing activities based on the developed marketing plan, regular monitoring and analysis of their effectiveness with further planning adjustments;

• Lead generation – building and managing the process of finding and effectively attracting potential customers who meet profile criteria and buyer persona characteristics using marketing tools;

• Creation, approval, and management of the marketing budget for all types of activities (for 6-12 months);

• Development and implementation of the company's ideology: mission, values, tone-of-voice, USP, etc.;

• Development and implementation of a PR strategy for the company as a whole and for various directions/brands/services;

• Management, creation, development, and support of the company's WEB resources;

• Management of processes for maintaining product and marketing content;

• Media planning / creation and control of content plan execution across all promotion channels;

• Development of a system for evaluating and analyzing the effectiveness of events and other marketing activities;

• Building work algorithms for department employees, writing instructions, and monitoring task execution;

• Creation and development of an end-to-end analytics system.

Requirements:

• Over 3 years of experience in a similar position with IT equipment, knowledge of the IT equipment and system integration market;
• Understanding of B2B-oriented marketing;
• Experience in leadership positions;
• Strong communication skills;
• Fluent oral and written communication skills.

Conditions:

• Comfortable office (5 min from Avtozavodskaya metro station), hybrid schedule possible after probation period;
• Voluntary medical insurance policy, subscription to a network fitness club, purchase of equipment at wholesale prices;
• Work in a stable company with over 20 years of experience and an excellent reputation;
• Opportunity to work on interesting and landmark projects.