Head of Marketing Department
We are looking for a Head of Marketing to be a growth driver for the company, develop the brand, launch new products, and build a modern B2B marketing system.
Responsibilities:
1. Strategy
- Develop and implement the company's marketing strategy.
- Formulate a promotion plan for the product portfolio.
- Analyze the market, competitors, and customer needs.
- Identify new business growth opportunities.
Product Marketing
- Package new products and services.
- Develop positioning and USPs.
- Prepare presentations, landing pages, case studies, and marketing materials.
- Develop and launch new pricing plans.
- Develop repricing strategies.
- Develop promotions and special offers.
Digital
- Manage the company website.
- Develop SEO in collaboration with a contractor.
- Control contextual advertising and targeting.
- Analyze the effectiveness of advertising campaigns.
Content
- Develop a content strategy.
- Organize publications in mass media and industry publications.
- Develop Max, VK, and other platforms.
- Prepare expert content.
CRM Marketing
- Develop customer communication scenarios.
- Launch email newsletters.
- Work on customer retention.
- Develop omnichannel communications.
Analytics
- Analyze the effectiveness of marketing channels.
- Manage marketing KPIs.
Management
- Manage the marketing team.
- Set tasks for employees, and act as a client when setting cross-functional tasks and control their execution.
- Plan the budget.
- Control deadlines and quality of execution.
Requirements:
- At least 3 years of experience managing marketing in a B2B company, with a team of at least 5 people. Strong management skills.
- Experience promoting IT, SaaS, or telecom products will be an advantage.
- Understanding of product marketing.
- Experience with digital channels.
- Skills in managing contractors.
- Analytical thinking.
- Systematic approach.
- Ability to work with AI tools and use them in marketing.
- High level of independence and initiative.
- Portfolio of cases with proven results.
Will be an advantage
- Experience launching new products.
- CRM marketing experience.
- Experience organizing events and webinars.
Conditions:
- Opportunity to influence the company's development strategy.
- Direct work with top management.
- Interesting B2B products.
- Team of professionals.
- Official employment.
- Competitive salary.
- Voluntary medical insurance with dental coverage.
- Hybrid work format.
