Marketing Specialist (B2B, IT)
We are an IT infrastructure company: servers, storage systems, virtualization, clouds, and data center solutions. We are looking for an experienced B2B marketer for an office-based position in St. Petersburg.
Who we are looking for
A marketer with B2B experience, preferably in IT infrastructure, clouds, data centers, or enterprise solutions.
Experience in independently launching and managing content funnels and account-based campaigns.
Not suitable: specialists focused exclusively on performance, PR, or SMM. Here, content is a tool for attracting leads and developing complex sales.
Role and expectations
You will not just create content – you will shape and manage marketing funnels that influence the quality and volume of target leads.
The role is not managerial by default but involves independent decision-making, coordination with sales, and influence on marketing strategy.
Main task
Create and optimize a flow of target B2B leads through comprehensive content funnels and targeted communications (email, LinkedIn, expert case studies, partnership formats). The goal is real commercial actions: request for quote, meeting, qualified lead, handover to sales.
Key responsibilities
- Strategy and segmentation: market analysis, identification of priority industries, formation of target account lists and segments by scale and roles of decision-makers/influencers.
- Funnel design: develop funnel structures for key segments and partner directions, plan the customer journey.
- Launch and optimization: launch email sequences, LinkedIn outreach, content campaigns; A/B testing of offers, email subjects, and formats.
- Content: create and curate technical and business materials – articles, case studies, one-pagers, whitepapers, presentations, lead magnets, and commercial proposals, adapt technical specifications from the product team.
- Interaction with sales: hand over and qualify leads, collect feedback on quality, agree on work scenarios with key clients.
- Analytics and reporting: track conversions by segment, channel, and materials; identify successful approaches and scale them; propose improvements based on data.
Expectations
- Experience in B2B marketing, preferably in IT infrastructure, clouds, data centers, or enterprise SaaS.
- Proven case studies of launching content funnels and generating commercial leads (case studies, metrics, campaign examples).
- Experience with ABM or account-based approaches will be an advantage.
- Skills in email marketing and using LinkedIn as an acquisition channel.
- Ability to translate technical specifications into customer values and commercial arguments.
- Fluent written and spoken Russian; confident business communication with decision-makers/influencers.
- Systems thinking, analytical approach, ability to work with large volumes of information.
- Willingness to regularly work from the office in St. Petersburg and coordinate cross-functional tasks.
Will be a plus
- Experience working closely with sales and participating in commercial negotiations.
- Understanding of long B2B sales cycles and nurture campaign practices.
- Experience in creating analytical materials (TCO, ROI, solution comparisons).
- Skills in marketing analytics, CRM, and automation tools (marketing platforms, email services).
What you will get
- Influence on marketing strategy and the quality of commercial leads in a technical niche.
- Opportunity to develop ABM approaches and scale successful funnels.
- Work with products: servers, storage systems, data center solutions, and comprehensive IT solutions.
- Clear connection between your work, leads, and company revenue.
- Development track: Senior → Head of Department or Head of ABM.
- Hybrid format, office in St. Petersburg, modern equipment, training, and professional growth.
