We are looking for a Product Marketing Lead at RUSNANO.
RUSNANO is an investment and technology group that develops high-tech projects.
We are seeking a Product Marketing Lead to be responsible for the market development of products and technologies within one of RUSNANO's clusters. Depending on your experience, you could lead initiatives in chemistry, energy, or intelligent technologies.
Responsibilities:
- Develop product and Go-to-Market strategies for technological projects
- Analyze markets, competitive landscape, customer needs, and promising segments
- Define target audiences, use cases, and priority product development directions
- Formulate positioning, value propositions, and product packaging
- Participate in validating product hypotheses and assessing the market potential of new technologies
- Support the launch of new products and solutions to the market
- Develop materials for sales, partnerships, and investment attraction
- Develop the cluster's product portfolio in collaboration with product, commercial, and expert teams
- Coordinate product marketing for portfolio companies within a matrix structure
- Define product and marketing KPIs, and evaluate the effectiveness of implemented initiatives
Candidate Profile:
- At least 6 years of marketing experience, with a significant portion in product marketing
- Experience launching and developing complex B2B products, technological solutions, or new business lines
- Practical experience in developing positioning, value propositions, and Go-to-Market strategies
- Ability to conduct market and customer research and translate findings into concrete product solutions
- Understanding of pricing principles, market segmentation, and product portfolio formation
- Experience with long sales cycles and multiple decision-makers
- Ability to build collaboration between product, commercial, and technical teams
- Project management experience and ability to work without direct administrative subordination
