Title: Senior performance marketing manager (Yota)
Company: МегаФон
Location: Moscow
Experience: From 3 to 6 years
What you will do
- Develop and implement performance advertising tactics to improve the efficiency of advertising campaigns and achieve business goals
- Define and analyze key performance indicators (KPIs) to assess the success of advertising activities
- Control and guide the team on the advertising agency's side and set tasks
- Formulate and implement policies and standards for the direction's operation to ensure high results
- Plan, set up, and optimize Web and App advertising campaigns on various platforms (contextual, retargeting, social networks, CPA, in-app, and others)
- Manage budgets and allocate resources to achieve optimal results
- Together with the agency, prepare weekly reports (spending, clicks, sources, audience quality, CAC)
- Together with the agency, prepare a media plan, campaign structure, hypotheses for audiences and creatives, CPC/CPA forecast, risk assessment, and scaling recommendations
- Analyze and monitor the effectiveness of advertising campaigns using various tools and methods (including working with attribution)
- Prepare reports on the direction's performance and provide recommendations for improving the advertising activities strategy
- Oversee the SEO/GEO work process, including strategic planning and implementation of effective content promotion methods
- Oversee the work process with marketplaces to maximize the number of conversions
- Track changes in the performance advertising field, analyze new tools, trends, and best practices
- Establish and maintain relationships with advertising partners, agencies, and platforms to optimize advertising campaign conditions
- Participate in negotiations and conclude agreements with key service providers
What you need for this
- Experience with digital and performance channels from 3 years and above, understanding of SEO, in-app, search, social aspects
- Experience working on both product and agency sides
- Proficiency in key digital metrics: ROI, CPA, CPC, CR, LTV;
- Proficiency in tools: Excel, Yandex.Metrika, Appsflyer, App.Metrika, Google Analytics, Yandex.Direct, VK Ads, Google Ad, in-app, OEM
- Knowledge of various systems' advertising accounts (campaign setup, audit, report export, settings)
- Understanding of methods for calculating fraudulent traffic in in-app and web promotion.
- Experience working independently with a project or group of projects with a budget of 20 million rubles or more per month
- Analytical mindset, higher education, ability to learn new things, good taste and awareness
- Willingness to work full-time in the office
