Title: Head of Performance Team
Company: Delimobil
Location: Moscow
Experience: 3 to 6 years
Delimobil is a car-sharing company providing a convenient solution for urban mobility.
Our mission is to make travel pleasant, simple, comfortable, and accessible by taking care of all the routine. We are developing car-sharing so that people become more mobile and can handle everyday tasks more easily, and most importantly – they can fill their lives with experiences, be closer to each other, and show care.
Impressive Numbers:
13 million users;
27,000+ cars;
18 cities.
We are now looking for a Head of Performance Team to join our marketing team.
Your responsibilities will include:
- Managing the full digital media split: performance, CPA, bloggers on CPA model, affiliate marketing, digital media, and ASO;
- Being responsible for meeting the plan for attracting new users: volume, CAC, quality of attracted cohorts, and their further value to the business;
- Managing the marketing budget and reallocating investments between channels based on efficiency, scalability potential, and incremental impact on the business;
- Developing a system for evaluating marketing incrementality: uplift, control groups, geo-tests, cohort analysis, and other approaches to separate real additional effects from attributed ones;
- Forming and implementing an acquisition strategy in regions, considering differences in demand, economics, competitive environment, and channel effectiveness in different cities;
- Managing the team for the area, developing expertise within the team, and cross-functional work with analytics, CRM, product, and other marketing teams. Additional focus - reactivation and re-engagement of users from the current base.
We expect you to have:
- Experience in managing performance marketing or acquisition-focused areas at the Lead / Head level for 3+ years;
- Deep expertise in performance marketing and practical experience with multiple acquisition channels simultaneously;
- Experience with digital media and an understanding of how media investments affect demand, acquisition, and business metrics;
- Experience managing marketing budgets of 50 million rubles or more and making decisions at the level of the overall media mix;
- Good understanding of unit economics: CAC, LTV, retention, payback, profitability, cohort quality;
- Experience in evaluating marketing incrementality and conducting experiments: uplift, holdout, geo-tests, control groups;
- Ability to work with attribution and understand its limitations;
- Strong analytical skills, ability to find growth opportunities in data and translate them into concrete actions;
- Experience in team management and employee development.
We offer:
- Hybrid work format;
- Work in a great team of professionals who are making car-sharing #1 in Russia;
- Voluntary medical insurance with psychological counseling, plus online medicine and accident insurance;
- Modern office near Preobrazhenskaya Ploshchad or Elektrozavodskaya metro stations;
- Development and education: we conduct internal meetups and training sessions;
- Sports clubs and interest-based communities.
