In Sber, they are looking for a Digital Sales Performance Marketing Lead.
Responsibilities:
- Ensuring sustainable growth of key business metrics (MAU, DAU, installs, authorizations, new users) through effective performance channel management and continuous funnel optimization
- Managing a marketing budget of tens of millions of rubles per month; planning, purchasing, and optimizing traffic across all key digital channels (Yandex Direct, VK Ads, DSP/programmatic, affiliate and CPA networks, mobile tools for attracting installations, including pre-installs)
- Building end-to-end analytics and regular calculation of product unit economics (CAC, CPA, CPI, ROAS, ROMI, CIR); making decisions on scaling channels based on their effectiveness
- In-depth data analysis using SQL (desirable), advanced Excel / Google Sheets, BI systems (Tableau, Power BI, Looker), and product platforms (Amplitude, Mixpanel, AppMetrica, GA4) to find insights, formulate hypotheses, and identify reasons for metric changes
- Collaborating with Product Managers and the Growth team to improve the user journey: onboarding, activation, conversion, retention, referral mechanics, and monetization
- Building an experimentation culture: continuous A/B testing, rapid hypothesis testing with statistical significance control, and identifying new growth points
- Forming the marketing team structure, hiring and developing employees, building work processes, managing agencies and contractors
Requirements:
- Higher education
- Experience: 7+ years in performance marketing
- Proven experience managing budgets of tens of millions of rubles per month
- Experience leading a team of 5–10 people, cases of scaling products with millions of users
- Deep expertise in Yandex Direct, VK Ads, DSP/Programmatic, Affiliate/CPA, Mobile Install; understanding of economics (CAC, CPA, CPI, ROAS, ROMI, CIR); advanced SQL, Excel/Sheets, BI (Tableau, Power BI, Looker), Amplitude, Mixpanel, AppMetrica, GA4 skills; understanding of onboarding, activation, retention, referral mechanics; experience with A/B testing and knowledge of statistical significance.
- Knowledge of Yandex and VK advertising accounts, DSP platforms, AppsFlyer/Adjust, Tableau/Power BI/Looker, Amplitude/Mixpanel/AppMetrica, Google Analytics 4, MMP, marketing automation systems, and CDP.
- Systems thinking, high analytical culture, ability to make decisions in conditions of uncertainty, entrepreneurial approach, leadership, results orientation
Will be an advantage:
- Experience in mass B2C products (mobile apps, AI/SaaS/subscriptions)
- Experience with AI tools
Conditions:
- Comfortable modern office near Kutuzovskaya metro station
- Corporate gym and lounge areas
- Sber's unique training system for professional and career development
- Adaptation program and manager support at the start
- Extended voluntary medical insurance and preferential insurance for family
- Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate
- Prime subscription with the possibility of sharing with three close relatives
- Reward for recommending friends to the Sber team
- Corporate pension program
