What you will do:
- Control the implementation of the marketing strategy by internal and external partners;
- Analyze and control the achievement of the vertical's planned indicators, take corrective measures if necessary. Post-campaign analytics and transparent demonstration of results;
- Formulate and implement hypotheses for potential growth points of the vertical within marketing and at the intersection with the product;
- Media planning: channel planning, execution control;
- Develop, manage, and control the implementation of marketing initiatives;
- Manage, set tasks, and coordinate work within the team and between departments;
- Develop new offers for the vertical;
- Collect and analyze data on the market and competitors, search for best practices;
- Automate marketing processes and analytical reports;
- Prepare presentations for internal and external stakeholders;
- Curate marketing research, control the creation of creatives and communications;
- Interact with contracting organizations, full quality and deadline control of their work;
- Functional management of projects and the team.
What we expect from the candidate:
- Successful experience in media planning and working with digital products at all stages;
- Deep understanding of all digital promotion channels;
- Experience in effective interaction with contractors and control of their work;
- Confident work with marketing analytics, deep understanding of key metrics;
- Managerial skills, experience in functional leadership of people and projects;
What SberZdorovye can offer:
- Official employment according to the Labor Code of the Russian Federation, stable payments, sick leave and vacation pay;
- Free access to telemedicine service – you can consult with specialized doctors at any time without leaving home;
- Corporate medical solution with dentistry and psychologists;
- English with a corporate teacher and discounts on language learning at Skyeng;
- Access to SberUniversity;
- Preferential mortgage lending terms from Sber;
- Payment for specialized training and conferences.
