Marketing Director at Dream Team Dental Service
Dream Team dental service is seeking a Marketing Director.
Dream Team is a large dental service, uniting 17 clinics in various cities across Russia. The company has a strong brand, a developed network, a budget, and huge ambitions. The company is growing rapidly, bureaucracy is completely absent here, and the key value is real results and quality of work.
They are looking for a strong, passionate leader to head the entire marketing system. A person who will integrate digital tools with effective offline marketing and exponentially increase the strength and recognition of the "Dream Team" brand at the federal level.
Your main responsibilities:
- Brand Strength Development: global management of the "Dream Team" brand, development and implementation of a strategy to increase patient awareness and loyalty.
- Offline Marketing: development and launch of local marketing activities for clinics, BTL promotions, cross-marketing partnerships, work with geo-services, outdoor advertising, and sponsorships.
- Lead Generation and Paid Traffic: strengthening the patient acquisition system through performance channels (contextual, targeted, retargeting, aggregators, maps, new digital tools).
- Building a Unified System: synchronization of offline and online communication channels, audit of current traffic, landing pages, analytics, CRM, and call tracking.
- Analytics and ROI: control of end-to-end analytics from click/contact to appointment, visit, and LTV.
- Management and Leadership: development of the internal team of specialists and management of external contractors.
It is especially important if you:
- Possess a high level of entrepreneurial thinking — you know how to take a problem and independently bring it to a measurable business result.
- Have successful experience working in fast-growing companies where you personally built an omnichannel marketing system (online + offline) and led the brand to leadership positions.
- Know how to measure the effectiveness of reach and brand advertising campaigns, and can link them to revenue growth.
- Can speak the language of money with business, and the language of specific and clear tasks with the team.
- Can deeply immerse yourself in processes and control "by hand": you will not find it difficult to personally audit advertising accounts or web analytics to objectively assess the quality of work of the team or contractors, rather than blindly trusting their reports.
What else should you have:
- Experience as a Marketing Director in network, fast-growing companies for 5+ years.
- Successful case studies of implementing large-scale offline and federal brand campaigns.
- Deep understanding of analytics systems, CRM, call tracking, and BI reporting.
- Experience in managing marketing for network businesses (clinics, salons, retail, franchises).
The company offers:
- Above-market compensation. The company is demanding of results and understands that quality results should be fairly rewarded.
- Conditions: office in the center of Saint Petersburg, but open to discussing a compromise hybrid format.
- Freedom and Development: a real opportunity to influence the federal brand, absence of bureaucracy, and full carte blanche for implementing new solutions. Dream Team is an experience to be proud of.
- Bonuses: corporate discounts on dental and medical services for you and your family members.
