A network of medical laboratories INVITRO is looking for a Brand Director.

INVITRO is the largest medical group of companies in Russia and Eastern Europe. The team is looking for a Brand Director who will take on the strategic and operational management of the company's brand through three key areas: creative, brand management, and standardization/merchandising. The role directly impacts revenue by strengthening the brand, increasing conversion, improving LTV, and managing product perception at all touchpoints.

Responsibilities:

Creative:

• Management of the internal creative team (design, copywriting, digital)
• Building a systematic production process for all marketing materials (online and offline)
• Quality control and consistency of visual communication
• Development of creative concepts for campaigns (performance + brand)
• Improving creative efficiency through metrics (CTR, CR, CPL, ROMI)

Brand Management:

• Formation and development of the brand platform (positioning, tone of voice)
• Management of brand perception across all channels
• Development and implementation of brand strategy
• Research (brand awareness, NPS, perception, competitive analysis)
• PR and reputation management
• Linking the brand to business metrics (traffic, conversion, revenue, LTV)

Standardization and Merchandising

Development and implementation of brand visual presence standards (offline points of sale, clinics, retail):

• Management of planograms and visual merchandising
• Control of standards compliance in regions
• Influencing point-of-sale conversion through visuals and navigation
• Scaling unified standards across the entire network
• Key tasks for the first 6 months
• Build a unified brand management system (from strategy to execution)
• Unite brand, creative, and merchandising into a single system for revenue impact
• Implement brand effectiveness metrics
• Increase brand consistency across all channels and regions

Requirements:

• Influence brand metrics growth (awareness, preference, NPS)
• Ensure brand impact on revenue (brand uplift, organic traffic share)
• Manage creative efficiency (CTR, CR, CPL)
• Demonstrate and achieve a reduction in customer acquisition cost through the brand
• Maintain brand consistency (audit of points of sale and channels)
• Ensure high production speed of marketing materials

The company offers:

• Professional development within a large Medical Holding
• Employment from the first working day under the Labor Code of the Russian Federation, official salary
• Work schedule: 5/2, hybrid
• Work location: Moscow, ul. Kiyevskaia 7k2
• Health and support: Voluntary medical insurance policy with telemedicine, consultations with narrow specialists and a psychotherapist. Corporate discounts up to 50% on all types of medical services for you and your loved ones
• • 3 paid days off
• Gift for Birthday and for children for New Year and Knowledge Day
• Internal and external training, seminars, workshops
• Corporate discounts and exclusive special offers from 800+ partners (goods, education, sports, health, restaurants, recreation)
• Referral bonus for recommending friends to the INVITRO team