Brand Group Lead (OTC)
We are looking for a strong and ambitious leader ready to head a team and accelerate the growth of our brands. If you are ready for new challenges and want to develop in the pharmaceutical sphere – we will be happy to consider your resume!
Your responsibilities will include
- Team Leadership and Management
- Lead a group of product managers, set tasks and monitor their execution
- Mentoring and developing employees, supporting professional growth
- Marketing Strategy Development and Implementation
- Create comprehensive marketing plans aimed at brand and business growth
- Analyze the market, competitors, and trends to adjust the strategy
- Define target segments and product positioning
- Marketing Communication and Projects
- Develop and implement a communication strategy
- Manage marketing projects from idea to implementation
- Ensure the quality of all marketing materials and their brand compliance
- Coordinate timelines and budget, monitor campaign KPIs
- Interaction with Other Departments
- Collaborate with sales, product management, and other functions
- Ensure alignment of marketing initiatives with the company's business goals
- Support new product launches and manage the current portfolio
- Analytics and Reporting
- Monitor campaign effectiveness and prepare reports
- Use analytics to optimize future initiatives
- Manage the marketing budget and allocate resources
- Manage the brand's P&L
We expect from you
- Higher education (education in business/marketing will be an advantage)
- Successful marketing experience of 5+ years in leading foreign pharmaceutical/FMCG companies as a product group manager or marketing team lead
- Brand portfolio management
- Good knowledge of media tools, experience working with brands with large media budgets (TV)
- Experience in developing communication from scratch
- Team management experience and leadership qualities
- Knowledge of digital marketing and modern promotion tools
- Strong communication skills and ability to work cross-functionally
- Project management and result orientation
- Fluent English proficiency
We offer
- Competitive salary
- Annual performance bonus
- Car usage compensation
- Extended insurance programs
- Meal subsidy
- Corporate mobile communication
- Laptop
- Comfortable office
- Hybrid work format and flexible start/end of the workday