Robotic prosthesis developer Motorika invites Head of Brand Communications Department to join the team.

Main Tasks:

• The Head of Department is responsible for forming a holistic brand perception in the market, reputation management, and increasing audience loyalty through all communication channels. Ensures a unified Tone of Voice and adherence to the brand's creative frameworks in all external and internal consumer interactions.

Responsibilities:

Strategy and Identity Management (Tone of Voice & Creative Frameworks):

• Development and updating of the brand book regarding communication (brand voice, intonation, text and visual style).
• Formation of creative frameworks (Creative Guidelines): creation of clear rules on what can and cannot be done in communication, protecting the brand from "dilution".
• Management of Tone of Voice adaptation for different audience segments (B2B, B2C, partners) without losing the core identity.
• Monitoring adherence to frameworks in all outgoing materials (from social media posts to press releases).

Brand and Special Projects (Special Projects):

• Initiation, development, and implementation of large-scale brand special projects (festivals, collaborations, new product line launches, immersive showrooms).
• Integration of the brand into the cultural and social context through unconventional formats.
• Management of cross-functional teams during special project implementation (production, design, marketing).

Sports Marketing.

Content Marketing and Advertising Campaigns (SMM, ATL/BTL, Digital):

• Formation of the brand's strategy in the sports environment (sponsorship, partnerships with clubs/athletes, ambassadors).
• Organization and control of sports events (activations, tournaments, fan activities) under the brand's umbrella.
• Evaluation of the effectiveness of sports sponsorship contracts and their conversion into brand awareness.
• Development of an annual content plan for all customer journey touchpoints (social networks, YouTube, Telegram, website, email newsletters).
• Management of the creation of advertising campaigns (360°) – from brief to post-analysis (media planning, creative, photo/video content production).
• Ensuring high content quality: text-to-speech, visuals, video editing, storytelling.
• Implementation of new content formats (Reels, podcasts, streams) to maintain audience engagement.

Merchandise:

• Management of the branded merchandise line (design development, material selection, quality control).
• Creation of merch lines not just as "freebies," but as desirable products (collectible series, capsules).
• Organization of a merchandise distribution system (promotions, gifts for partners, sales through own online channel).
• Control of inventory and production cost of merchandise.

Management Tasks:

• Formation of the department's annual budget with quarterly breakdown, control of cost-effectiveness (ROMI).
• Team management (5+ people): hiring, onboarding, KPI setting, mentoring, performance evaluation.
• Interaction with external contractors (production studios, media agencies, printing houses, design studios).
• Regular reporting to CMO/CEO on goal achievement.

Key Performance Indicators (KPIs):

Brand Awareness (TOP OF MIND/Unaided Recall):

• Growth of spontaneous awareness share (Top of Mind) by X percentage points over the reporting period (year/quarter).
• Growth of "Aided Brand Awareness" indicator.

Advertising Creative Effectiveness:

• Increase in average CTR (Click-Through Rate) of advertising creatives (banners, prerolls) by X% compared to the previous period.
• Improvement of "Stop Rate"/"Viewability" in video campaigns.

Engagement:

• Growth of average ER (Engagement Rate) on brand social media.

Qualitative KPIs (NPS/PR):

• Brand Net Promoter Score (NPS) (if surveys are available).
• Tonality of mentions in media and social networks (share of positive/neutral mentions).

Operational:

• Adherence to the department budget (deviation not exceeding 5%).
• Timeliness of advertising campaign launches (according to schedule).

Candidate Profile:

• Higher education (marketing, journalism, advertising, management).
• 5+ years of experience in a leadership position in brand communications or integrated marketing agencies.
• Portfolio with implemented special projects and advertising campaigns (effectiveness figures are mandatory).
• Deep understanding of Digital Marketing, SMM, PR, and Event Marketing tools.
• Advanced proficiency in analytics tools (Yandex.Metrica, DataFan, ROI calculators).
• Experience managing budgets of 50+ million rubles per year.

Desirable (will be a plus):

• Experience in a niche (technology, medicine, AI, MedTech, AssistiveTech, LifeTech).
• Experience managing outsourced production (complex visual production).
• Copywriting skills at an editor level (ability to edit texts, not just assign tasks).

Conditions:

• Opportunity to work in a company that genuinely helps people with congenital conditions live as comfortably as possible (social significance of the product).
• Comfortable office in Skolkovo Technopark (12 minutes from "Slavyansky Bulvar" metro station to "Skolkovo" station (MCD); in October, moving to an office near Tekstilshchiki metro station (Technopolis)).
• Salary: base salary + quarterly bonus.
• Work schedule: 5/2, 8 hours/day, office/hybrid.
• Voluntary Medical Insurance (DMS) after the probation period.
• Partial compensation for sports activities is provided.
• Opportunity to work in a strong team, propose and implement your ideas.
• Corporate training is available, as well as the opportunity to participate in conferences and other thematic events.
• There is a grading system, annual assessment, and potential for salary growth.

Apply with a portfolio of implemented special projects and advertising campaigns (effectiveness figures are mandatory).