Bočkarev Breweries** is 8 modern factories and more than 20 popular brands, including Krusovice Kronprinz, Bochkarev, Mr. Lis, DR.DIESEL, VULKAN, and others.
Our company is a team of like-minded people shaping the future of Russian brewing. More than 2000 specialists at Bočkarev Breweries work from Saint Petersburg to Khabarovsk, creating products loved by millions.
We are always open to energetic and goal-oriented individuals ready to develop and grow with us, turning bold ideas into successful projects.
The Marketing Department is looking for a Head of Brand Communication&Media.
Position Level: reporting to the Marketing Director.
Structure: 4 employees directly reporting (total team - 8 employees).
Responsibilities
- Develop and implement the company's brand communication strategy, ensuring the achievement of marketing and commercial goals of the brands;
- Be responsible for building a unified system of PR, Digital, Event Marketing, and working with ambassadors, ensuring synergy across all communication channels;
- Formulate a unified communication calendar for the company's brands and control its implementation;
- Ensure growth in brand awareness, consumer engagement, and loyalty through effective communication tools;
- Manage all advertising channels for the company's brands, including TV, radio, outdoor advertising, digital, media, sponsorship integrations, etc.;
- Develop the system of working with brand ambassadors, opinion leaders, influencers, and professional communities;
- Lead the development and implementation of federal and regional event projects, ensuring maximum marketing and PR effect;
- Manage the reputation of brands and the company, ensure effective interaction with media and external audiences;
- Formulate and control the budget for the direction, ensure effective investment allocation and achievement of target ROI indicators.
Requirements
- Higher education in Marketing, Management;
- At least 10 years of experience in marketing, brand communications, PR, or digital marketing in the FMCG sector;
- Successful experience in developing and implementing integrated communication campaigns for major brands;
- Practical experience in managing PR, digital communications, events, and working with opinion leaders;
- Understanding of modern trends in consumer marketing, content marketing, influencer marketing, and event marketing;
- Experience in budget management and evaluation of marketing investment effectiveness;
- Strong leadership qualities, strategic thinking, and a high level of independence;
- Excellent command of AI, PowerPoint, Excel.
Conditions
- Stable work in a large Russian company;
- Official employment, fully "white" and stable salary;
- Competitive remuneration system with annual salary review;
- Voluntary medical insurance with dental care and telemedicine from the first day of employment, as well as the option to purchase voluntary medical insurance for loved ones at a corporate rate;
- Life insurance from the first day of employment, 24/7 worldwide;
- Sick leave payment up to 100% of salary for up to 10 working days per year;
- Meal compensation (for employees working at the breweries) and corporate mobile communication;
- Diverse training and development programs;
- Flexible start/end of the workday for office employees;
- Hybrid work format for office employees;
- Corporate discount and privilege program;
- New Year's gifts for children, corporate events, support in various life situations, and other employee benefits;
- Referral program "Bring a Friend": invite a friend – get a bonus!
- Gifts and bonuses for holidays and anniversaries.
