Bochkarev Breweries, a beer manufacturing company, is seeking a Head of Brand Communication&Media.

Bochkarev Breweries is comprised of 8 modern plants and over 20 popular brands, including Krusovice Kronprinz, Bochkarev, Mr. Lis, DR.DIESEL, VULKAN, and others.

The marketing department is looking for a Head of Brand Communication, Media, and Advertising. The position reports to the Marketing Director. Structure: 4 direct reports (total team of 8 employees).

Responsibilities:

• Develop and implement the company's brand communication strategy, ensuring the achievement of brands' marketing and commercial goals;
• Be responsible for building a unified system of PR, Digital, Event Marketing, and working with ambassadors, ensuring synergy across all communication channels;
• Formulate a unified communication calendar for the company's brands and oversee its implementation;
• Ensure growth in brand awareness, consumer engagement, and loyalty through effective communication tools;
• Manage all of the company's brand advertising channels, including TV, radio, outdoor advertising, digital, media, sponsorship integrations, etc.;
• Develop the system of working with brand ambassadors, opinion leaders, influencers, and professional communities;
• Lead the development and implementation of federal and regional event projects, ensuring maximum marketing and PR impact;
• Manage the reputation of brands and the company, ensuring effective interaction with media and external audiences;
• Formulate and control the budget for the department, ensuring effective investment allocation and achievement of target ROI indicators.

Requirements:

• Higher education in Marketing, Management;
• At least 10 years of experience in marketing, brand communications, PR, or digital marketing within the FMCG sector;
• Successful experience in developing and implementing integrated communication campaigns for major brands;
• Practical experience in managing PR, digital communications, events, and working with opinion leaders;
• Understanding of modern trends in consumer marketing, content marketing, influencer marketing, and event marketing;
• Experience in budget management and evaluation of marketing investment effectiveness;
• Strong leadership qualities, strategic thinking, and a high level of independence;
• Excellent proficiency in AI, PowerPoint, Excel.

Conditions:

• Stable employment in a large Russian company;
• Official employment, fully transparent and stable salary;
• Competitive remuneration system with annual salary review;
• Voluntary Medical Insurance (DMS) with dental and telemedicine coverage from the first day of employment, as well as the option to purchase DMS for family members at a corporate rate;
• Life insurance from the first day of employment, 24/7 worldwide coverage;
• Sick leave pay up to 100% of salary for up to 10 working days per year;
• Meal allowance (for employees working at brewery sites) and corporate mobile communication;
• Diverse training and development programs;
• Flexible start/end times for office employees;
• Hybrid work format for office employees;
• Corporate discount and benefits program;
• New Year's gifts for children, corporate events, support in various life situations, and other employee benefits;
• "Refer a Friend" referral program: invite a friend and get a bonus!
• Gifts and bonuses for holidays and anniversaries.