At SUNLIGHT, we don't just create jewelry. For 30 years, we've been creating emotions, memories, and important moments in our clients' lives. Behind this is a large team — over 7,000 talented people in 1000+ stores across Russia.

We are now taking a strategic step in communications development: creating a centralized and strong PR function with expertise in working with opinion leaders. We are looking for a leader who will build from scratch and head the external communications process for the MCZ brand. This is a unique opportunity to influence reputation, audience loyalty, and business results, seeing the direct impact of your strategic decisions.

Your responsibilities will include:

• Creating a strategy from scratch: develop and implement a comprehensive PR strategy for the brand, defining its positioning and voice in the market.

• Reputation management: shape and control the company's image in digital and offline spaces, participate in the successful launch of new products.

• Planning and integration: develop a PR activities plan, integrating it into the overall marketing strategy and the company's marketing activities plan.

• End-to-end control: oversee the implementation of PR projects from idea generation and media planning to post-analytics, including campaign budgeting.

• Building strong connections: develop long-term partnerships with bloggers, celebrities, media, and other key communication channels.

• Being the voice for the media: conduct journalist pitching and organize effective work on distributing information materials to the media.

We are looking for a candidate who:

• Has successful experience managing a PR function: 3–5 years in a PR management role or as a lead PR specialist with proven experience in developing and implementing comprehensive PR strategies (including work with influencers).

• Possesses their own database and established relationships with journalists and editors of leading media outlets. A well-developed contact base with influencers, bloggers, and in the TV and radio sector will be a key advantage.

• Has experience in turnkey project implementation: successful creation and execution of non-standard special projects — from creative concept and organization to results analysis.

• Has skills in team leadership, coordinating the work of contractors and agencies to achieve maximum effect and synergy.

• Can communicate effectively in business terms, conveying the measurable value of PR solutions to top management and the finance department.

About this role in the organization:

A real opportunity to build a PR function from scratch and see how your strategies shape the public image and influence brand perception.

Direct interaction with top management and strategic partnership. Your ideas and campaigns will directly impact the company's marketing and business results.

Experience with the full cycle of communications — from creating a global strategy to managing tactical activities with a reach of millions of users across all key channels.

Working in a market leader with a stable position and ambitious growth plans, where your contribution will be highly valued and open new professional horizons.

What we offer:

• Competitive salary and bonuses

• Flexible format: possibility of hybrid work (office/remote) after adaptation

• Comfortable conditions: modern office in BC "Zenith Plaza" (m. Shchukinskaya/Strogino) with corporate shuttle, schedule 5/2 from 9:00 to 18:00

• Career in a leader: work in a company with a 30-year history and clear prospects for professional growth

Ready to create a flawless environment for the most important moments? We await your resume