Since 2017, we have been producing clothing, footwear, and accessories, focusing on capsule collections where all items perfectly complement each other. We believe that style is a reflection of one's inner state. It's about emotional and semantic codes that change with the person. We invite you to experiment and explore, creating an environment where it's easy to hear yourself and find your own style.
YOUR RESPONSIBILITIES WILL INCLUDE:
- PR Strategy and Positioning:
- Development and implementation of the PR&Influence strategy.
- Reflecting the brand's positioning in PR&Influence channels: key messages, tone of voice, visual and semantic representation.
- Media Relations and Publications:
- Monitoring publication releases, preparing reports.
- Building and maintaining strong relationships with journalists, editors, and media (fashion, lifestyle, business press).
- Initiating and overseeing publications in top online and offline media.
- Organizing interviews, editorial photoshoots with founders.
- Influence Marketing:
- Developing a strategy for working with influencers (both fashion insiders and celebrities).
- Building a database of relevant influencers across different segments (media, TikTok, Instagram, YouTube, Pinterest, etc.). Working on continuous recruitment of bloggers to attract new faces.
- Conducting negotiations, barter and paid integrations, monitoring KPIs and collaboration effectiveness.
- Curating creative and product mailings.
- Events and Special Projects:
- Organizing events: collection presentations, pop-up events, collaborations, private dinners.
- Working with the fashion insider community — forming a circle of individuals associated with the brand.
- Analytics and Reporting:
- Monitoring and analyzing the reach and effectiveness of PR campaigns and influence integrations.
- Preparing regular reports for the team/management, analyzing the effectiveness of marketing programs, and adjusting the strategy in accordance with set goals.
- Tracking trends and best practices in PR and influence marketing.
- Budget control and planning.
- Collaborations and Cross-marketing:
- Identifying and negotiating with potential partners for collaborations (brands, designers, platforms, personalities).
- Participating in the development of concepts and the creative aspects of campaigns.
WE OFFER:
- Official employment according to the Labor Code of the Russian Federation;
- Flexible social package from Benefactory and Bestbenefits: choose only what is interesting and needed by you (sports, training, and much more);
- Voluntary medical insurance (DMS) with a wide range of clinics;
- Comfortable office in a historic building near Taganskaya metro station;
- Nice bonuses: 50% discount on brand products, vibrant corporate events, birthday gifts, and much more!
FROM SUCCESSFUL CANDIDATES, WE EXPECT:
- Experience in Influence Marketing — preferably in Fashion or Beauty niches
- Knowledge of niche platforms, channels, key market players, and established contacts among opinion leaders and creative agencies;
- Experience in managing Influence campaigns (from selection to results analysis);
- Structured approach, attention to detail;
- Communication skills, proactivity - Portfolio with case studies.
