Company: Samokat (OOO Umny Retail)
Location: Moscow
Experience: 1 to 3 years
What you will be doing:
- Independently develop and implement the PR strategy for the Arive Makeup brand;
- Formulate a communication plan and PR calendar, define key news hooks and topics;
- Independently generate and launch news hooks: interviews, analytical and expert materials, special projects, research, collaborations, and other PR activities;
- Write and pitch news, materials, and brand stories to media and Telegram recruiter contact;
- Build and develop relationships with journalists, editors, bloggers, and other opinion leaders;
- Develop a pool of friendly contacts and regularly involve them in brand communications:
- Organize 360 PR support for product and collection launches;
- Organize brand participation in external events and independently lead the creation of own events for media, bloggers, and opinion leaders;
- Prepare comments, interviews, and other materials for the media, as well as assist in preparing brand speakers for external appearances;
- Work in conjunction with brand, marketing, SMM, influence, and production teams to find PR opportunities within current projects;
- Monitor the agenda of the beauty, fashion, and lifestyle industries, constantly looking for opportunities for organic brand development;
- Monitor competitor PR activities;
- Analyze the results of PR activities and prepare reports with conclusions and retrospectives;
- Manage the PR budget, document flow, contracts, and work with contractors.
What we expect from you:
- PR experience of at least 1.5 years in the following categories: beauty / fashion / lifestyle / FMCG;
- Interest in the industry and a desire to develop within it;
- Experience in independently managing a PR direction or key projects;
- Understanding of the media market: traditional media, new media;
- Own contact base among journalists, editors, and authors of new media, as an advantage;
- Ability to generate news hooks and skill in turning product launches into PR stories;
- Experience in implementing creative special projects and collaborations;
- High level of exposure to beauty, fashion, culture, etc.;
- Understanding of how audience attention is formed and what will be interesting in the information field;
- Experience working with speakers: preparing comments, interviews, public appearances;
- Project management skills: adherence to deadlines, prioritization, quality control, reporting;
- Ability to work in a multitasking environment and make quick decisions;
- Understanding of PR effectiveness metrics and ability to work with them;
- Independence and proactivity: ability to initiate ideas and take responsibility for results;
- Ability to sense current trends and context and react to them quickly;
What we offer:
- Five-day work week, eight-hour workday; hybrid work format;
- Employment under the Labor Code of the Russian Federation (fixed-term employment contract) from the first day and all social guarantees;
- Official salary and Sber's salary project, through which you will have access to preferential mortgage (or refinancing of an existing one) for those who have been with us for six months or longer, as well as - a free Prime+ subscription, access to an online cinema, audio services, a pharmacy, and others;
- Voluntary medical insurance with dental care after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
- Necessary equipment is provided for work (laptop, mouse, headphones);
- Conditions for professional development and career growth;
- Comfortable offices in cities of presence – with a quiet zone for work and
- meeting rooms for meetings and brainstorming sessions;
- Employee bonuses: corporate discounts from partners, intra-Samokat contests and quizzes with prizes, gifts for children, and much more.
