We are looking for a PR Lead (Manager) who will develop Simple's communication strategy and be responsible for implementing the company's PR initiatives. The scope of responsibility includes promoting the wine shop network, company brands, and communication channels, corporate PR, as well as forming and developing the public positioning of the First Deputy General Director in the business field.
Responsibilities:
PR Strategy and Communication Plan:
- Develop and implement communication plans for wine shops, company brands, and sales channels.
- Develop all possible communication channels for the company.
- Promote the opening of wine shops in new cities, wine and wine list rankings, creative initiatives, and other PR projects.
- Develop and conduct PR campaigns for various target audiences from B2C to professional communities.
- Seek partners for cross-brand activities, develop joint projects, and create high-profile news hooks.
- Initiate publications in media and industry resources, prepare press releases and other communication materials.
Corporate PR and Business Communications:
- Together with the Director of Marketing Communications and Public Relations, develop media relations, manage the company's reputation, and promote its key initiatives.
- Interact with brand and business line directors, analysts, and other internal stakeholders.
- Prepare content and participate in the implementation of PR tasks.
PR for the First Deputy General Director and other Shareholders:
- Develop the public positioning of the First Deputy General Director in the business field.
- Formulate and implement a promotion plan by analyzing current communications, identifying key themes and directions, and preparing new news hooks.
- Develop a proactive promotion plan, including identifying opportunities for participation in industry events, preparing proposals for speeches and interviews, and finding relevant platforms and news hooks, followed by approval of the proposed initiatives with the First Deputy General Director.
- Direct interaction with the First Deputy General Director on personal PR matters.
- If necessary, support the Director of Marketing Communications and Public Relations in any tasks related to the PR of the company's top executives.
We expect you to:
- Have experience in PR in medium or large businesses, primarily in the retail, e-commerce, fintech, foodtech, or FMCG sectors.
- Have worked with consumer brands; experience in companies with developed retail businesses is particularly interesting.
- Have experience working with the premium segment, lifestyle communications, and corporate PR.
- Have experience interacting with top company executives.
- Possess expertise in developing and implementing PR campaigns, including cross-brand ones, and know how to create and effectively leverage news hooks.
- Have an up-to-date contact base in media, PR agencies, and among potential partners.
- Be able to write engaging and substantive texts in various styles, from business to social.
- Know the basics of advertising legislation.
- Have higher education and conversational English proficiency.
Key qualities:
- Proactivity, initiative, and results orientation.
- High response speed and ability to work in a dynamic environment.
- Strategic thinking and ability to independently propose and implement new communication initiatives.
- Developed communication skills and ability to build relationships with diverse audiences.
We offer:
- Work in a stylish office where you can also enjoy the aesthetics of contemporary art.
- Attractive income level.
- Hybrid work format.
- Health care: comprehensive voluntary medical insurance program with a large selection of clinics, dental care, hospitalization, international travel insurance, and the possibility of discounts on medical insurance for relatives.
- Training through internal programs at the corporate university from the first days of employment.
- Opportunity to study on external courses and systematically develop your competencies for further growth within the company.
- Development of expertise in wine through courses, tastings, and training from our experts and brand ambassadors.
- Discounts on company products, mobile communication reimbursement, corporate privilege programs (discounts on fitness clubs, restaurants, etc.).
- Supplementation to full salary during vacations.
- New Year's gifts for employees and their children, birthday gifts.
- Group fitness classes in the office (yoga, Pilates, qigong, functional training), and we also have corporate football, volleyball, and badminton teams.
- Gamification is successfully implemented, where every employee can earn points for engagement in training and spend them in the gift shop!
