At SUNLIGHT, we don't just create jewelry. For 30 years, we've been creating emotions, memories, and significant moments in our clients' lives. Behind this is a large team – over 7,000 talented people in 1000+ stores across Russia.
This is a unique opportunity to manage the reputation of a market leader, shape the information field, and see the real results of your decisions in numbers, reach, and mention sentiment.
Your responsibilities will include:
📌 PR Strategy
- Implementing the brand's jewelry PR strategy within the approved plan.
- Participating in the preparation of the annual and quarterly PR calendar, responsible for its execution.
- Participating in the preparation of events and brand special projects, covering events on social media and in the media.
- Maintaining the brand's communication positioning in all activities.
📱 Influencer Marketing
- Preparing draft briefs for agencies and bloggers, coordinating them with the manager.
- Selecting and proposing influencers based on approved criteria.
- Coordinating the implementation of integrations, tracking KPI and deadlines.
✍️ Content and Editorial Work
- Preparing press releases, expert articles, social media posts, comments for the media, and interview materials.
- Preparing talking points and reference materials for company speakers.
- Maintaining the brand's consistent Tone of Voice in all external communications.
🛡️ Reputation and External Communications
- Promptly monitoring brand mentions, reporting risks to management.
- Maintaining interaction with journalists and editorial teams.
- Organizing brand participation in industry events, conferences, awards, and ratings.
💰 Working with Contractors and Budget
- Interacting with PR and influencer agencies, controlling the quality and deadlines of work.
- Participating in tender preparation, collecting and comparing contractor proposals.
- Tracking project expenses within the allocated budget.
📊 Analytics
- Monitoring the information field.
- Preparing regular reports on the results of PR and influencer activities.
- Collecting and analyzing metrics: reach, Share of Voice, sentiment, media index.
- Key KPIs
- Fulfillment of publication plan in target media.
- Achieving reach for influencer campaigns according to the plan (at least 5 million contacts per month cumulatively).
- Fulfillment of agency KPIs for projects.
- Growth in the share of positive brand mentions.
- Adherence to deadlines and budget for assigned projects.
We are looking for someone with:
- at least 2 years of experience in PR and influencer marketing
- experience in the jewelry / fashion / beauty / art sector will be a plus
- own established media base will be a plus
- initiative and proactivity, making own suggestions to strengthen and optimize the brand's PR and influencer strategy
Will be a plus
- Experience in retail, fashion, jewelry, or the premium segment.
- Personal contacts in key federal and industry media outlets.
- Experience in crisis communications.
What we offer
- Office in Zenit-Plaza Business Center (Shchukinskaya/Strogino metro stations) with corporate transfer. 5/2 schedule, from 9:00 to 18:00.
- Career in a market leader: working in a company with a 30-year history and clear prospects for professional growth.
- Formal employment according to the Labor Code of the Russian Federation from the first working day.
- Voluntary Medical Insurance (DMS) after 6 months of employment.
Ready to create an impeccable environment for the most important moments? We await your resume.
