Experience required:** over 6 years Full-time, 5/2 Office-based

Moscow, Tsvetnoy Boulevard, 30/1, Tsvetnoy Bulvar metro station

You will be working in the BrandLab department, where the team is responsible for the development and promotion of the company brand, creating a unique identity that distinguishes the company from competitors, as well as establishing an emotional connection with consumers to attract and retain clients.

WHAT YOU NEED TO DO:

1. Develop and implement a comprehensive PR and Influence strategy for the assigned brand group in accordance with business objectives.
2. Formulate and manage a long-term calendar of PR activities, product launches, special projects, and communication campaigns.
3. Ensure brand awareness growth, strengthen their positioning, and increase Share of Voice in the market.
4. Develop and implement a strategy for working with influencers, bloggers, celebrities, and opinion leaders.
5. Independently conduct negotiations and build partnership relations with agencies, talent managers, influencers, and media partners.
6. Create and develop long-term ambassador programs aimed at increasing audience loyalty and strengthening the brand.
7. Build and maintain effective relationships with media outlets, editorial teams, journalists, and key opinion leaders.
8. Organize press events, media activations, collaborations, special projects, and integrated communication campaigns.
9. Manage brand reputation, develop and implement measures to maintain a positive information environment.
10. Lead the internal PR and Influence team, as well as external agencies and contractors.
11. Set goals and KPIs, manage budgets, control deadlines, quality of implementation, and project effectiveness.
12. Develop and implement a system of regular reporting on the results of PR and Influence activities (monthly, quarterly, and annual).
13. Analyze campaign effectiveness using key metrics: reach, engagement, Media Value, Share of Voice, impact on brand and business indicators.
14. Prepare analytical recommendations and initiatives to improve the efficiency of communication tools and achieve business results.

WHAT WE EXPECT FROM THE CANDIDATE:

1. Successful work experience of 5+ years in PR / Influence in the beauty or fashion industry, or with lifestyle brands, as well as 2+ years of experience in a managerial position.
2. High-quality independent management of full-cycle projects, as well as in collaboration with advertising, creative, digital, PR, and research agencies.
3. Experience in launching federal PR campaigns.
4. Ability to successfully manage multiple projects and brands simultaneously.
5. Confident command of the English language (written and spoken, at least Upper-Intermediate / B2).
6. A strong personal network among media, agencies, influencers, and celebrity managers will be an advantage.

WHY IT'S GOOD WITH US:

1. Personal salary offer and official employment; we are for transparency and honesty.
2. Stylish office in the center of Moscow.
3. Work schedule: 5/2 with remote work on Fridays.
4. Partial compensation for meals when working from the office.
5. Voluntary medical insurance with dental coverage, because we care about your health.
6. English language learning, reimbursement for training, and participation in conferences for your growth with the company.
7. Corporate discounts, as well as bonuses and promotions from partners.
8. We offer the assistance of a career consultant to choose an individual development path.
9. Open dialogue with top managers and a friendly team – the foundation of our culture.
10. Large-scale corporate events, book and sports clubs, small talk, and many other informal meetings.
11. No restrictions on dress code or appearance. We respect your individuality.