rassvet detail is looking for a PR & Influence Manager who will take over the brand's external communications and develop relationships with influencers, media, and partners.
⚲ Remote
PR & Influence Manager rassvet detail
- 2-3 years of experience in PR / Influence;
- Experience in fashion, jewelry, beauty, lifestyle, culture is desirable;
- Good understanding of the Russian influencer and media landscape;
- An existing database of contacts with bloggers, stylists, journalists, and editors will be a big advantage;
- Strong communication skills;
- Good written Russian language skills;
- Visual and cultural awareness;
- Ability to feel the brand's aesthetics and values;
- Negotiation skills;
- Understanding of key Influence and PR performance indicators;
- Systemic approach: databases, deadlines, agreements, and reporting must be in order;
- High level of independence and initiative.
We need a person who feels the brand, understands the modern cultural and information landscape, and knows how to turn acquaintances and communications into long-term relationships. We want to systematically develop rassvet detail's presence in the information space.
It is particularly important for us that the person is interested in proactively seeking opportunities for rassvet detail: new personalities, media outlets, projects, events, and unexpected touchpoints with the brand.
rassvet detail is looking for a PR & Influence Manager who will take over the brand's external communications and develop relationships with influencers, media, and partners.
Responsibilities:
Collaborations, Partnerships, and Events:
- Identifying relevant brands and projects for cooperation;
- Initial assessment of potential partner suitability;
- Initiating communication and participating in negotiations;
- Managing partnerships and collaborations;
- Identifying relevant events and opportunities for brand participation;
- Preparing applications;
- Organizational and communication support for rassvet detail's participation;
- Managing the PR & Influence aspects of events and collaborations.
PR & Media Relations:
- Executing PR activities for Rassvet;
- Generating story ideas around collections, launches, seasonal activities, and brand projects;
- Building and developing a database of journalists, editors, and media outlets;
- Preparing press releases, pitches, and other PR texts;
- Preparing and delivering photos, videos, presentations, and other materials;
- Communicating with journalists and editorial teams;
- Initiating and managing publications;
- Monitoring publication releases and documenting results;
- Developing long-term relationships with media representatives.
Influence Marketing:
- Developing and implementing influencer marketing activities;
- Building and continuously expanding a pool of relevant bloggers, content creators, stylists, and opinion leaders;
- Independently identifying new individuals and platforms;
- Analyzing audience, reach, engagement, reputation, and brand fit;
- Selecting influencers for specific products, launches, and objectives;
- Allocating budget among integrations;
- Negotiating and agreeing on commercial and barter terms;
- Preparing briefs for advertising integrations;
- Approving and monitoring content;
- Organizing product mailings;
- Coordinating placements and mentions;
- Maintaining long-term relationships with key influencers;
- Managing databases and reporting;
- Analyzing collaboration results in conjunction with the marketer.
