PR Director at clothing brand GATE31

Remote vacancy.

Clothing brand GATE31 is opening a vacancy for a PR Director.

GATE31 is a minimalist clothing brand from Saint Petersburg.

For the company, it is important that candidates have:

• Similar work experience of 5+ years in large retail companies / B2C business / brands
• Higher specialized education
• Experience in fashion retail
• Creative thinking
• Excellent communication skills
• Successful cases that you can share and apply in your work

Responsibilities:

• Audit of PR activities, formation of initiatives, definition and development of PR strategy (market positioning, promotion plan)
• Brand promotion and differentiation from competitors
• PR promotion of the brand: interaction with media and influencers, generation of news hooks and collaborations, development of press releases
• Selection of optimal promotion channels and methods, analysis of results and scaling
• Preparation and implementation of the PR calendar in accordance with the approved strategy and business goals of the company
• Preparation of reports and presentations, interaction with related structural units
• Development and organization of seasonal PR campaigns aimed at increasing brand awareness
• Participation in the company's advertising and PR policy, analysis of event effectiveness, control of the PR budget

The company offers:

• Competitive salary (discussed individually with candidates)
• Official employment according to the Labor Code of the Russian Federation; 50% employee discount on brand products
• Opportunity to influence business development and make key decisions.