COMMUNICATIONS LEAD
Vacancy at Kixbox
ABOUT THE COMPANY
For 20 years, since 2006, Kixbox has been setting the tone in the Russian market: retail, distribution, collaborations, shoots, events, and special projects. We maintain connections with the local cultural scene — working with musicians, artists, and stylists — and all this time we've been creating content at our own level and continue to seek out new.
ABOUT THE ROLE
We are looking for a Communications Lead — a person who will be responsible for Kixbox's communication in owned media. This role is for someone who can assemble a cohesive communication system from products, drops, launches, CRM promotions, and cultural context. You will be responsible for what the brand says, why it says it, and how it sounds on the company's social networks, blog, and website. You will be in charge of a unified message, tone of voice, editorial logic, communication calendar, and the quality of the content creators' team.
AREAS OF RESPONSIBILITY
- Maintain a unified communication plan across all owned channels.
- Be responsible for Kixbox's tone of voice: a single brand voice across all channels and formats.
- Connect communication with business objectives: drops, collections, CRM promotions, seasonal phases, special offers, and launches.
- Translate product and commercial news into understandable, engaging, and culturally relevant messages.
- Assemble, lead, and develop a team of content creators, editors, and contractors: assign tasks, provide feedback, ensure quality and deadlines.
- Gather input data from the content department, procurement, and other teams: what's coming, what's launching, what's important to highlight.
- Create briefs for content and visual execution.
- Be responsible for the website and blog texts: meaning, structure, unified voice, quality of editorial work.
- Analyze the effectiveness of owned channels and adjust the approach based on data.
- Develop channels: test new formats, identify growth points, enhance engagement and audience quality.
- Integrate external context into communication: streetwear, fashion, music, culture, local scene, audience behavior.
- Maintain a unified communication calendar as a shared working tool for the team.
WHAT'S IMPORTANT IN THIS ROLE
Ability to maintain a connection between the brand, product, culture, and business. We are looking for someone for the team who sees a system, not just individual posts: what we are saying today, how it connects to a launch, why the audience needs it, and how it benefits the brand.
WHO WE ARE LOOKING FOR
- Experience in a SMM Lead / Communication Lead / Content Lead or similar role for at least 3 years.
- Experience managing multiple owned channels and building a unified content plan.
- Experience managing a team of content creators, editors, copywriters, or contractors.
- Strong sense of brand and tone of voice: ability to maintain a single voice across different formats and channels.
- Editorial mindset: ability to create meaning, structure, and message, not just fill a publication calendar.
- Understanding the connection between content, traffic, engagement, and sales.
- Awareness of streetwear, fashion, contemporary culture, and the local scene.
- Ability to work with a large amount of input data and transform it into a clear communication system.
- Experience in fashion, streetwear, retail, or lifestyle brands will be a plus.
CONDITIONS
- Office-based work in Moscow.
- 5/2 work schedule.
- Compensation will be discussed individually with each candidate.
HOW TO APPLY
Send your resume and 3–5 works that demonstrate your experience in communication, content, and management of owned channels.
Subject line: Communication Lead | Kixbox
Contact: hr@kixbox.com
