PR Director
GATE31 is a minimalist clothing brand born in the heart of Saint Petersburg. In July 2015, we opened the doors of our first store, covering 120 square meters. Today, GATE31 is a network of 16 stores spread across Saint Petersburg, Moscow, and Yekaterinburg.
Our philosophy lies in creating clothing that combines quality and sophistication. We are proud to have our own production facilities located in the very center of Saint Petersburg and in Pskov.
We are looking for employees.
Whom we are looking for: PR Director
Important for the company:
- Similar work experience of candidates from 5 years in large retail companies / B2C businesses / brands;
- Candidates must have higher specialized education;
- Experience in fashion retail;
- Creative thinking;
- Excellent communication skills;
- Successful case studies that you can share and apply in your work;
Responsibilities:
- Audit of PR activities, formation of initiatives, definition and development of PR strategy (market positioning, promotion plan);
- Brand promotion and differentiation from competitors;
- PR brand promotion: interaction with media and influencers, generation of news events and collaborations, development of press releases;
- Selection of optimal promotion channels and methods, analysis of obtained results and scaling;
- Preparation and implementation of a PR calendar in accordance with the approved strategy and company business goals;
- Preparation of reports and presentations, interaction with related structural divisions;
- Development and organization of seasonal PR campaigns aimed at increasing brand awareness;
- Participation in the company's advertising and PR policy, analysis of event effectiveness, control of the PR budget.
