PR Director at the pharmaceutical company Akrion
Pharmaceutical company Akrion is looking for a PR Director.
Responsibilities:
- Forming the company's (AKVION brand) reputation and communication strategy, including one oriented towards the professional community.
- Analyzing the company's strategic and operational plans, as well as operational activities from the perspective of PR goals. Based on this analysis, forming a content plan – identifying information messages for organic integration into the current information agenda to increase the company's presence in the information field (industry, professional, and general media) in the context required by the strategy and with the necessary positioning;
- Organizing and controlling external publications (including distribution of press releases), interviews, and media materials (including broadcasts) that ensure a positive company image;
- Supporting and developing partnerships with professional associations and industry organizations in terms of communications and PR activities;
- Ensuring communication support for the company's participation in medical and industry events, conferences, and educational projects (without interfering with scientific content);
- Monitoring the information field and feedback from the professional audience, forming recommendations for the communication strategy;
- Using the company's own channels (websites, corporate social media channels) to implement PR activities in line with the overall strategy.
- Participating in shaping the communication strategy of brands (marketing support);
- Participating in the development of the HR employer brand.
Requirements:
- Experience as a Creative Director / Art Director for at least 3 years;
- Experience in brand development (preferably in pharma, FMCG, beauty, or wellness);
- Strong portfolio of implemented projects;
- Experience managing contractors and creative teams;
- Understanding of marketing, branding, and consumer behavior;
- Visual awareness, strategic thinking, and a systematic approach;
- Ability not only to generate ideas but also to bring them to completion.
