PR Director
About the company:
We are creating a unified system for digital marking and product traceability in Russia and the EAEU countries. Our system helps reduce counterfeiting and guarantees the authenticity of products manufactured in or imported into the country.
Using our Honest MARK (Честный ЗНАК) mobile application, any consumer can check a product for authenticity and learn all the details about it simply by scanning the Data Matrix code on the packaging!
Today, the system already includes over 1,100,000 companies, processes 1.5 million operations per second, and the economic effect for the state has already reached 1.2 trillion rubles.
What you will be doing:
- Maintaining the project's stable position in the media field (news outlets, Telegram, digital platforms), dealing with negative press.
- Organizing prompt and well-reasoned responses to fakes, criticism, and information attacks.
- Preparing informational products in various formats – from press releases, official comments, articles, talking points for speakers to visual communications.
- Working with mass media, industry publications, journalists, and opinion leaders.
- Building and supporting a pool of project speakers – internal and external.
- Implementing information campaigns on key topics and industries.
- Monitoring the calendar of events, launches, and regulatory changes.
- Managing the team and external contractors (agencies, editors, designers).
- Interacting with press services of government bodies, companies, GR departments, analytical teams, and experts.
What is important for us:
- Proven experience in crisis communications – from strategy to immediate implementation.
- At least 5 years of experience as a PR / External Communications Manager.
- Ability to handle negative press and fakes: quickly, correctly, and with solid arguments.
- Personal contacts with editors and journalists of federal and industry media.
- Ability to write and edit materials for different audience levels and specifics.
- Understanding of the digital and regulatory agenda specifics.
- Experience working on government initiatives, infrastructure, or sensitive projects is welcomed.
- Knowledge of the media landscape, the Telegram environment, and digital monitoring mechanisms.
- Responsibility for results and reputation.
- Quick adaptation to external changes.
- Ability to persuasively argue and inspire trust.
- High resilience to stress and information pressure.
- Systematic thinking and ability to work in a multitasking environment.
- Clear business communication with government bodies, businesses, and media.
Will be a plus:
– Experience working with digital government projects.
– Successful cases of reputation protection amidst criticism.
– Experience working with Telegram channels and industry media.
– Portfolio: texts, media plans, examples of handling sensitive news.
– Understanding the mechanics of interaction with the press services of federal agencies.
We offer:
- The opportunity to work on a federal-scale project.
- Official employment under the Labor Code of the Russian Federation, a fully "white" salary, this vacancy involves office-based work.
- Buddy support during the onboarding period.
- Opportunities to participate in internal and external meetups and conferences.
- Employee Care: Voluntary Medical Insurance (DMS) after the probation period, opportunities for medical check-ups and access to a corporate psychologist, a benefits cafeteria (we reimburse expenses for any education, sports, IT services, etc.), corporate merchandise.
