Sber2V IT company group is looking for a PR Director who will be responsible for shaping and promoting the image of the entire Group of Companies in the market.

SberAnalytics in numbers:

• We have been developing data analysis products for over 7 years
• 18 products in our portfolio
• 9 patents
• Over 1500 clients trust our solutions
• A team of 500+ professionals

Technologies based on big data, machine learning, and visualization help businesses find growth points and improve customer experience, and government bodies — develop regions and improve the quality of life.

We are in an active phase of centralizing IT companies and are forming a strong team for brand development of the Group of Companies. The holding company unites several IT companies providing B2B services for business: fintech solutions, SaaS platforms, data analytics, electronic document management systems (EDM), and consulting.

Your responsibilities will include:

• Developing a unified PR/GR strategy for the technology holding and its product lines within the bank's ecosystem (fintech, digitalization, AI, data, EDM, consulting);
• Product PR: Establishing a process and setting tasks for the development and implementation of communications to promote B2B products among business audiences;
• Launching and PR support for projects involving government bodies and regulators;
• Developing and producing PR content: press releases, expert comments, articles, longreads, tech reviews, Q&A, blog posts, scripts and talking points for speakers;
• Managing relationships with media and industry platforms: federal and business media, IT and telecom media, niche resources for developers and product teams;
• Establishing a process and setting tasks for PR support of partnerships and programs (joint B2B and B2G projects with corporate clients) as key information triggers;
• Promoting the personal brand of the CEO and heads of key business units: shaping positioning, key themes and narrative, planning media presence, presence at industry platforms and digital channels, building systematic PR support for their public activities.

You are the ideal candidate if you have:

• Higher education in communications, marketing, journalism, or related humanities disciplines;
• At least 7 years of experience in PR/GR, including at least 3 years as a head of department (PR Director / Head of Communications) in fintech, a large IT/industrial holding, telecom, or banking sector;
• Proven experience in launching and PR supporting complex B2B technology directions and platforms;
• Established connections or willingness to quickly build relationships with business, IT, and industry media; experience in positioning companies in the top agenda in the niches of cloud, AI, B2B digitalization;
• Experience working with industry and professional platforms (forums, associations, conferences, accelerators, educational programs) as PR channels;
• Strong B2B copywriting skills: preparing press releases, longreads, tech reviews, case studies, columns, comments, and Q&A for media, industry publications, and own platforms;
• Experience in building a long-term product PR agenda around cloud, AI, and data solutions, developer platforms, EDM services, and consulting — independent of advertising campaigns;
• Experience managing a PR team and external contractors (agencies, consultants), building processes, and distributing responsibilities in a matrix structure;
• Media analytics skills: evaluating the effectiveness of PR activities (media metrics, SOV, coverage quality, targeting accuracy, contribution to brand awareness and trust);
• English language proficiency at Upper Intermediate level or higher (for working with international partners, media, industry materials, and best practices).

What we offer:

• Work in an accredited IT company;
• Convenient office (m. Kaluzhskaya, Obrucheva St. 30/1 bldg. 2);
• Annual bonus based on work results;
• Voluntary medical insurance from the first month, telemedicine, family insurance on preferential terms;
• Comfortable onboarding, buddy support from day one;
• Corporate training and a library of summaries;
• IT deferment from compulsory military service;
• Free SberPrime+ subscription and discounts from partner companies;
• New Year's gifts for children, corporate events, and support in difficult life situations;
• Corporate pension program.

Why it's great to work here:

• Visible results: your contribution directly impacts the product and the company's development;
• Bureaucracy is minimized, and initiative is encouraged;
• Opportunities for career growth within the team or other departments;
• Contribution to societal development: our research contributes to improving regional economies and people's quality of life.