The IT company group Sber2V is looking for a proactive, mature PR Director who will take responsibility for shaping and promoting the image of the entire Group of Companies in the market.
Sber2V is a system of business services under unified management. Together, they solve complex tasks for the government, business, and regions using big data analytics, artificial intelligence, automation, and electronic document management.
Responsibilities:
- Formation of a unified PR/GR strategy for the technology holding and its product lines within the bank's ecosystem (fintech, digitalization, AI, data, EDMS, consulting);
- Product PR: Building a process and setting tasks for the development and implementation of communications to promote B2B products among business audiences;
- Launching and PR support for projects involving government bodies and regulators;
- Development and derivative PR agenda: press releases, expert comments, articles, longreads, technical reviews, Q&A, blog posts, scripts, and talking points for speakers;
- Managing relations with media and industry platforms: federal and business media, IT and telecom media, niche resources for developers and product teams;
- Building a process and setting tasks for PR support of partnerships and programs (joint B2B and B2G projects with corporate customers) as key informational triggers;
- Promoting the personal brand of the CEO and heads of key divisions: forming positioning, key themes and narrative, planning media presence, at industry platforms and in digital channels, building systemic PR support for their public activities.
The team will be happy to meet you if you have:
- Higher education in communications, marketing, journalism, or related humanities disciplines;
- At least 7 years of experience in PR/GR, including at least 3 years in a leadership role (PR Director / Head of Communications) in fintech, a large IT/industrial holding, telecom, or banking sector;
- Proven experience in launching and PR support for complex B2B tech directions and platforms;
- Established connections or readiness to quickly build relationships with business, IT, and industry media; experience in bringing companies to the top agenda in niches of cloud, AI, B2B digitalization;
- Experience working with industry and professional platforms (forums, associations, conferences, accelerators, educational programs) as channels for PR presence;
- Strong B2B copywriting skills: preparing press releases, longreads, technical reviews, case studies, columns, comments, and Q&A for media, industry publications, and own platforms;
- Experience in building a long-term product PR agenda around cloud, AI, and data solutions, platforms for developers, EDMS services, and consulting — without dependence on advertising campaigns;
- Experience in managing a PR team and external contractors (agencies, consultants), building processes, and distributing responsibilities in a matrix structure;
- Media analytics skills: evaluating the effectiveness of PR activities (media measurement, SOV, reach quality, targeting segment penetration, contribution to brand awareness and trust);
- English language proficiency not lower than Upper Intermediate (working with international partners, media, industry materials, and best practices).
What is offered:
- Work in an accredited IT company;
- Comfortable office (m. Kaluzhskaya, Obrucheva St. 30/1 bld. 2);
- Annual bonus based on performance;
- Medical insurance, telemedicine, check-ups – after three months of working at the company;
- Maternity and childbirth coverage, laser vision correction, and dentistry after two years of continuous service in the Sber group;
- Special conditions for family insurance;
- Opportunity to participate in the corporate pension program;
- Corporate training;
- Free subscription to SberPrime+ and discounts from partners;
- New Year's gifts for children, corporate events, and support in special life situations;
- Discounts at X-Fit, WorldClass sports clubs.
Why it's great to work here:
- Visible results: your contribution directly impacts the product and company development;
- We minimize bureaucracy, provide opportunities for initiative;
- There is potential for career growth within the team or other divisions;
- Contribution to societal development: our research helps improve regional economies and people's quality of life.
