The Sber2V group of IT companies is looking for a PR Director who will be responsible for shaping and promoting the image of the entire Group of Companies in the market.
Sber2V is a system of business services under unified management. Together, they solve complex tasks for government, business, and regions using big data analytics, artificial intelligence, automation, and electronic document management.
By the numbers:
- 50+ proprietary solutions
- 1.2 million small business clients
- 40+ industries use the company's products
- 2.5 thousand large business and public sector clients
Responsibilities:
- Development of a unified PR/GR strategy for the technology holding and its product lines within the bank's ecosystem (fintech, digitalization, AI, data, electronic document management, consulting);
- Product PR: Establishing a process and setting tasks for the development and implementation of communications to promote B2B products among business audiences;
- Launching and PR support for projects involving government bodies and regulators;
- Development of PR agenda and content: press releases, expert comments, articles, longreads, tech reviews, Q&A, blog posts, scripts, and talking points for speakers;
- Managing relationships with media and industry platforms: federal and business media, IT and telecom media, niche resources for developers and product teams;
- Establishing a process and setting tasks for PR support of partnerships and programs (joint B2B and B2G projects with corporate customers), as key information triggers;
- Promoting the personal brand of the CEO and heads of key areas: shaping positioning, key topics and narrative, planning media presence, industry platforms, and digital channels, building systematic PR support for their public activities.
Requirements:
- Higher education in communications, marketing, journalism, or related humanities disciplines;
- At least 7 years of experience in PR/GR, including at least 3 years in a leadership role (PR Director / Head of Communications) in fintech, large IT/industrial holding, telecom, or banking sector;
- Proven experience in launching and PR support for complex B2B technology areas and platforms;
- Established connections or readiness to quickly build relationships with business, IT, and industry media; experience in bringing companies to the top agenda in niches like cloud, AI, B2B digitalization;
- Experience working with industry and professional platforms (forums, associations, conferences, accelerators, educational programs) as channels for PR presence;
- Strong B2B copywriting skills: preparing press releases, longreads, tech reviews, case studies, columns, comments, and Q&A for media, industry publications, and own platforms;
- Experience in building a long-term product PR agenda around cloud, AI, and data solutions, platforms for developers, electronic document management services, and consulting — independent of advertising campaigns;
- Experience managing a PR team and external contractors (agencies, consultants), building processes, and distributing responsibilities in a matrix structure;
- Media analytics skills: evaluating the effectiveness of PR activities (media metrics, SOV, reach quality, targeting specific segments, contribution to brand awareness and trust);
- English language proficiency at Upper Intermediate level or higher (for working with international partners, media, industry materials, and best practices).
What we offer:
- Work in an accredited IT company;
- Comfortable office (m. Kaluzhskaya, Obrucheva str. 30/1 bldg. 2);
- Annual bonus based on performance;
- Voluntary medical insurance, telemedicine, check-ups – after three months of employment;
- Maternity and childbirth coverage, laser vision correction, and dentistry after two years of continuous service in the Sber group;
- Special conditions for family insurance;
- Opportunity to participate in the corporate pension program;
- Corporate training;
- Free subscription to SberPrime+ and discounts from partners;
- New Year's gifts for children, corporate events, and support in special life situations;
- Discounts at X-Fit, WorldClass sports clubs.
Why it's great to work here:
- Visible results: your contribution directly impacts the product and company development;
- We minimize bureaucracy, encourage initiative;
- Opportunities for career growth within the team or other departments;
- Contribution to societal development: research contributes to improving regional economies and people's quality of life.
