Head of PR
Today, Zvuk is already a significant player. It’s important for us to take the next step: to become a brand that is not just known, but understood, discussed, and trusted. Consistent, modern, and recognizable – in product, communications, and cultural agenda.
Role Mission
We want PR to become a system that shapes brand perception and influences business results. Head of PR is the person responsible for how Zvuk exists in the external world: what people think of us, how we are described, and why we are trusted. You will build PR as a managed function that connects the brand, product, industry, and business into a single communication system.
What you will do
- Formulate Zvuk's PR strategy and develop it together with the business
- Build a holistic media presence and manage the brand's agenda
- Lead the PR team: roles, areas of responsibility, growth in function maturity
- Ensure consistency of key messages across all external communications
- Build systematic work with reputation and crisis communications
- Develop HR PR and strengthen the employer brand
- Work with corporate communications and external stakeholders
- Connect PR, marketing, product, and business into a unified communication logic
How we view results
We evaluate how brand perception changes and how much communications contribute to the business.
Key benchmarks:
- growth in brand awareness and recognition
- change and consolidation of key associations
- consistency of communications across all channels
- managed and sustainable reputation
- Zvuk's attractiveness as an employer
- quality of relationships with media, industry, and partners
And separately, the maturity of the function itself:
- speed and quality of decisions
- ability to bring initiatives to fruition
- team independence
- effectiveness of interaction with the business
What’s important in experience
- PR experience in a B2C technology, digital, or media company
- Understanding PR as a system, not a set of activities
- Media relations experience and experience in shaping a stable public image for a brand
- Practice of crisis communications and working with sensitive topics
- Experience interacting with top management and supporting their external communications
- Ability to build PR teams and develop the function
- Ability to connect PR with marketing, product, and business
- Resilience to uncertainty and work in a public environment where results are not always linear
