Role Mission
We want PR to become a system that shapes brand perception and influences business results. The Head of PR is the person responsible for how Zvuk exists in the external world: what people think about us, how we are described, and why they trust us. You will build PR as a managed function that connects the brand, product, industry, and business into a unified communication system.
What You Will Do
- Develop Zvuk's PR strategy and evolve it with the business
- Build a holistic media presence and manage the brand's agenda
- Lead the PR team: roles, areas of responsibility, functional maturity growth
- Ensure consistency of key messages across all external communications
- Establish systematic work with reputation and crisis communications
- Develop HR PR and strengthen the employer brand
- Work with corporate communications and external stakeholders
- Connect PR, marketing, product, and business into a unified communication logic
How We View Results
We assess how brand perception changes and how communications help the business.
Key benchmarks:
- growth in brand awareness and recognition
- change and consolidation of key associations
- consistency of communications across all channels
- managed and sustainable reputation
- Zvuk's attractiveness as an employer
- quality of relationships with media, industry, and partners
And separately, the maturity of the function itself:
- speed and quality of decisions
- ability to bring initiatives to fruition
- team autonomy
- effectiveness of interaction with the business
What Matters in Experience
- PR experience in a B2C technology, digital, or media company
- Understanding of PR as a system, not a set of activities
- Experience working with media and shaping a stable public image of the brand
- Practice in crisis communications and handling sensitive topics
- Experience interacting with top management and supporting their external communications
- Ability to build PR teams and develop the function
- Ability to connect PR with marketing, product, and business
- Resilience to uncertainty and working in a public environment where results are not always linear
