Role Mission
We aim for PR to become a system that shapes brand perception and influences business results. The Head of PR is the person responsible for how Zvuk exists in the external world: what people think about us, how we are described, and why they trust us. You will build PR as a managed function that connects the brand, product, industry, and business into a unified communication system.
What You Will Do
- Develop Zvuk's PR strategy and evolve it with the business
- Build a holistic media presence and manage the brand's agenda
- Lead the PR team: roles, responsibilities, functional maturity growth
- Ensure consistency of key messages across all external communications
- Establish systematic work with reputation and crisis communications
- Develop HR PR and strengthen the employer brand
- Work with corporate communications and external stakeholders
- Connect PR, marketing, product, and business into a unified communication logic
How We View Results
We assess how brand perception changes and to what extent communications contribute to business success.
Key Indicators:
- Growth in brand awareness and recognition
- Change and reinforcement of key associations
- Consistency of communications across all channels
- Managed and sustainable reputation
- Attractiveness of Zvuk as an employer
- Quality of relationships with media, industry, and partners
And separately, the maturity of the function itself:
- Speed and quality of decisions
- Ability to deliver initiatives to completion
- Team autonomy
- Effectiveness of interaction with the business
What Experience is Important
- PR experience in a B2C tech, digital, or media company
- Understanding of PR as a system, not a collection of activities
- Media relations experience and experience in shaping a stable public image for a brand
- Practical experience in crisis communications and handling sensitive topics
- Experience interacting with top management and supporting their external communications
- Ability to build PR teams and develop the function
- Ability to connect PR with marketing, product, and business
- Resilience to uncertainty and working in a public environment where results are not always linear
