The audio service Zvuk is looking for a Head of PR.

Today, Zvuk is already a significant player. It is important for the company to take the next step: to become a brand that is not just known, but understood, discussed, and trusted. Consistent, modern, and recognizable – in product, communications, and cultural agenda.

Role Mission:

The company wants PR to become a system that shapes brand perception and influences business results. The Head of PR is the person responsible for how Zvuk exists in the external world: what people think about the service, how it is described, and why they trust it. You will build PR as a managed function that connects the brand, product, industry, and business into a single communication system.

What you will do:

• Develop Zvuk's PR strategy and evolve it with the business
• Build a holistic media presence and manage the brand's agenda
• Lead the PR team: roles, areas of responsibility, functional maturity growth
• Ensure consistency of key messages across all external communications
• Build systematic reputation management and crisis communication
• Develop HR PR and strengthen the employer brand
• Work with corporate communications and external stakeholders
• Connect PR, marketing, product, and business into a unified communication logic

How the team views results:

The company assesses how brand perception changes and how communications contribute to business growth.

Key Orientations:

• Growth in brand awareness and recognition
• Change and consolidation of key associations
• Consistency of communications across all channels
• Managed and sustainable reputation
• Zvuk's attractiveness as an employer
• Quality of relationships with media, industry, and partners

And separately, the maturity of the function itself:

• Speed and quality of decisions
• Ability to bring initiatives to fruition
• Team independence
• Efficiency of interaction with the business

What is important in terms of experience:

• PR experience in a B2C technology, digital, or media company
• Understanding of PR as a system, not a set of activities
• Experience working with media and shaping a stable public image of the brand
• Practice in crisis communications and handling sensitive topics
• Experience interacting with top management and supporting their external communication
• Ability to build PR teams and develop the function
• Ability to connect PR with marketing, product, and business
• Resilience to uncertainty and working in a public environment where results are not always linear