What the role entails

As Head of PR at Zvuk, you will be responsible for developing and implementing the PR strategy. Your task is to make the brand visible and trustworthy by building a cohesive media presence and managing the narrative.

What you will be doing:

• Develop the PR strategy and evolve it with the business.
• Build the media presence and manage the brand narrative.
• Lead the PR team, defining roles and areas of responsibility.
• Ensure consistency of key messages in all external communications.
• Establish systematic reputation and crisis communication management.
• Develop HR PR and strengthen the employer brand.
• Work with corporate communications and external stakeholders.
• Connect PR, marketing, product, and business into a unified communication logic.

What you need to know

You will need PR experience in B2C technology, digital, or media companies, as well as an understanding of PR as a system. Experience in crisis communications and the ability to interact with top management are expected. Resilience to uncertainty and working in a public environment will also be important for successful performance in the role.