audio service
Zvuk audio service is looking for a Head of PR.
Today, Zvuk is already a notable player. It's important for the company to take the next step: to become a brand that is not just known, but understood, discussed, and trusted. Consistent, modern, and recognizable — in product, communications, and cultural agenda.
Role Mission:
The company wants PR to become a system that shapes brand perception and influences business results. The Head of PR is the person responsible for how Zvuk exists in the external world: what people think about the service, how it's described, and why they trust it. You will build PR as a managed function that connects the brand, product, industry, and business into a single communication system.
What you will do:
- Develop Zvuk's PR strategy and evolve it with the business
- Build a holistic media presence and manage the brand's agenda
- Lead the PR team: roles, areas of responsibility, functional maturity growth
- Ensure consistency of key messages in all external communications
- Build systematic work with reputation and crisis communications
- Develop HR PR and strengthen the employer brand
- Work with corporate communications and external stakeholders
- Connect PR, marketing, product, and business into a unified communication logic
How the team views results:
The company assesses how brand perception changes and how communications contribute to business success.
Key Orientations:
- Growth in brand awareness and recognition
- Change and consolidation of key associations
- Consistency of communications across all channels
- Managed and sustainable reputation
- Zvuk's attractiveness as an employer
- Quality of relationships with media, industry, and partners
And separately, the maturity of the function itself:
- Speed and quality of decisions
- Ability to bring initiatives to completion
- Team autonomy
- Effectiveness of interaction with the business
What is important in experience:
- PR experience in a B2C tech, digital, or media company
- Understanding PR as a system, not a set of activities
- Media relations experience and experience in shaping a brand's stable public image
- Practice in crisis communications and handling sensitive topics
- Experience interacting with top management and supporting their external communication
- Ability to build PR teams and develop the function
- Ability to link PR with marketing, product, and business
- Resilience to uncertainty and working in a public environment where results are not always linear
