Development and implementation of a communication and PR strategy for A-HOUSE and key company projects;
- Formation of communication messages for different audiences;
- Building and developing relationships with media, journalists, editors, bloggers, and opinion leaders;
- Preparation of press releases, materials, comments, interviews, and other PR tools;
- Formation and development of a database of relevant media and channels;
- Formation of the founder's personal brand within the company's activities, monitoring posting on the founder's work social media accounts;
- Organization of information events and promotion of them;
- Planning and development of brand presence in digital: website, social media, new media, and other online channels;
- Ensuring that all communication channels work within a unified strategy and reinforce each other;
- Work with offline tools: press, partnership projects, events, exhibitions, and other formats;
- Analysis of communication effectiveness and strategy adjustment based on results;
- Interaction with internal teams, contractors, and partners.
