Title: Brand and Product Communications Lead
Company: Rusprofile
Location: Moscow
Experience: Over 6 years
About Us
Rusprofile is a rapidly growing private company, a leader in the Russian RegTech market, developing at the intersection of finance, analytics, data processing technologies, AI, and regulatory requirements.
The service helps companies make critical business decisions quickly and effectively based on data collected daily from dozens of sources. Rusprofile's audience is around 11 million users per month and tens of thousands of paying clients, from small businesses to large corporations.
Our mission is to help businesses and individuals grow by making data simple and useful for decision-making. To achieve this, we are looking for a Brand Lead/Head of Marketing Communications who will be responsible for generating demand, trust, and brand awareness through communications, content, and PR. The main goal is to make Rusprofile a recognized and authoritative service for counterparty verification, increasing brand demand and building sustainable trust in the product.
What You Will Do
You will be responsible for the development of the Rusprofile brand and the formation of the company's communication strategy. This is not a role for someone who simply produces content or works with the media. We are looking for someone who can build a strong brand, create sustainable demand for the product, and make communications one of the drivers of business growth.
You will:
- Develop the Rusprofile brand and make it the leading service for counterparty verification in the market.
- Formulate a communication strategy that increases brand awareness, user trust, and organic demand.
- Develop relationships with the media: find news hooks, initiate publications, build long-term relationships with journalists and industry media.
- Manage brand reputation and be responsible for the company's external communications.
- Develop the expert image of the company and its spokespeople.
- Develop and implement a content strategy: launch research, prepare analytical materials, articles, and other expert publications.
- Develop communication channels (Telegram, YouTube, Dzen, Pikabu, and other platforms), responsible for audience growth and engagement.
- Launch communication projects: market research, industry rankings, special projects, webinars, partnership initiatives, and events.
- Analyze the effectiveness of communications and make data-driven decisions, influencing brand demand and product recognition.
What We Expect
- Over 5 years of experience in brand communications, media/PR.
- Experience in product companies, ability to apply a product approach to content processes/projects.
- Understanding of modern media trends and digital tools.
- Ability to develop, implement, and analyze communication strategies as solutions to business problems.
- Excellent writing, editing, and briefing skills.
- Successful experience in launching a brand/product/packaging a product to a new audience or market (working in conjunction with PMM).
- Market knowledge (service subscription model).
- Ability and willingness to work in a compact team, autonomy/proactiveness/responsibility/quick decision-making.
- Systemic approach: ability to transparently manage projects from concept to analytics.
- AI enthusiasm, experience working with neural networks as a tool, without the ambition to build a content factory.
- Business result orientation: ability to attach metrics to content units.
- Ability to work with analytics, understanding how reach projects affect revenue growth.
- Experience in leading cross-functional projects, working with contractors.
- Ability to achieve necessary results using original mechanics that are not market standards; understanding how to adapt new audience acquisition to market changes.
Why You Will Be Interested
- You will develop the brand of one of Russia's largest RegTech products with an audience of over 11 million users per month.
- Build the company's communication strategy and directly influence its implementation.
- Work at the intersection of brand, PR, content, research, product, and Growth.
- Launch research, industry projects, and initiatives that will shape the market, not just talk about the company.
- Work directly with the business owner, Head of Product, and Growth Lead, helping the product find its audience and enhancing metric growth.
- Become part of a small team where ideas quickly turn into real projects, and everyone's contribution is noticeable in the company's development.
What We Offer
- High level of autonomy, trust, and opportunities to influence brand and business development.
- Interesting tasks in one of the fastest-growing global markets - RegTech.
- Flexible schedule and remote work option (or a modern office in Moscow City).
- Employment in an accredited IT company with full compliance with the Labor Code of the Russian Federation.
- Voluntary Medical Insurance, 7 Day Off, payment for training, specialized conferences, and professional development.
Skills: Marketing Communications, Brand Management, Strategic Planning, Analytical Thinking
