Title: Brand Lead
Company: 2ГИС
Location: Moscow
Experience: More than 6 years
Hi! We create city services that help tens of millions of users and build our brand with love for cities and their residents. Our team helps 2GIS speak the same language as people. We are responsible for strategies, develop creative concepts, launch federal 360 advertising campaigns and brand special projects. And we ensure that every communication enhances brand awareness and value.
We are looking for a Brand Lead for the 2GIS application in the Russian Federation, who will build the brand function: goals, roles, artifacts, operating rules, process calendar.
Brand strategy: positioning, brand platform, tone of voice, messaging.
When applying for the vacancy, please add a link to your portfolio or examples of completed work to your cover letter.
What you will do:
- Budgeting and approval: formulates the budget, justifies investments, defends at committees, is responsible for efficiency (including brand metrics);
- Stakeholder management: builds agreements with marketing/product/PR/HR/commercial departments, manages expectations, knows how to say “no” and defend focus.;
- Develop and scale the brand platform with a focus on the 2GIS application and its user scenarios;
- Company processes: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control);
- Company processes: how the brand serves the business (briefs, prioritization, approvals, campaign launches, guidelines, quality control).
- Brand strategy: positioning, brand platform, tone of voice, messaging;
- Management of metrics and project effectiveness: analyze the results of advertising campaigns and special projects;
- Present results and conclusions to the team and stakeholders;
- Optimize the strategy based on insights and analytics.
This is a person who:
- Has at least 5 years of experience in brand management / brand strategy, including experience at the level of Brand Lead / Head of Brand / Brand Director or a similar role with independent ownership of the brand direction.
- Has worked in-house in IT/digital product.
- Has managed a product brand for a wide user audience.
- Translates business goals into brand goals and an annual/quarterly roadmap.
- Initiates and uses research (brand tracking, U&A, segmentation), formulates hypotheses, and makes data-driven decisions.
- Builds an end-to-end process for launching brand initiatives: brief → development → approvals → launch → post-analysis.
- Sets up prioritization, SLA, and transparent rules for interaction with stakeholders.
- Ensures brand quality and consistency: guidelines, reviews, and, if necessary, a brand committee.
- Manages stakeholders: map, expectations, conflicts; facilitates discussions and defends decisions.
- Plans and defends the budget, prepares cost estimates; improves the efficiency of the mix and unit economics of campaigns.
- Is responsible for brand metrics (awareness, consideration, preference, NPS/brand love, SOV, ad recall) and regular reporting.
- Manages a team and contractors: hiring/development, task assignment, control of deadlines/quality/budget.
- Maintains the brand framework and acts as a partner for the business.
Why join us:
- 2GIS is an accredited IT company.
- You can work in the office or remotely, as you prefer. If you want to work in a hybrid format, we have offices in Moscow, St. Petersburg, and two great offices in Novosibirsk. Remotely – from any city in Russia.
- Of course, a fully official salary.
- We care about health: voluntary medical insurance and the opportunity to receive online consultations from a therapist, neurologist, psychologist, and medical agent.
- If you want to share your experience, we are all for it – we will help with speaking at conferences and writing articles for Habr.
- We have our own training center: courses, training, and books to improve your skills.
Skills: Brand Promotion, Organizational Skills, Brand Development, Brand Management
