Title: Brand Director
Company: Natura Siberica
Location: Moscow
Experience: Over 6 years
We invite you to join a team of proactive, professional, and truly passionate people in a company that is a leader in the Russian market for natural and organic cosmetics.
What we offer:
- Our cozy and modern office is located within walking distance of the Troparevo metro station (address: Leninsky Prospekt, 119A).
- This is not just a workplace, but an environment for lively communication, exchange of ideas, and mutual growth.
- Hybrid work format after the probationary period
Employment and Stability:
- Official employment according to the Labor Code of the Russian Federation.
- "White" salary (discussed individually).
- Bonuses based on performance.
Employee Care:
- Fully paid VHI (Voluntary Medical Insurance), including dentistry.
- Discounts up to 50% on company products.
Comfortable Schedule:
- Working hours from 10:00 to 19:00 or from 09:00 to 18:00.
- Fridays have a shortened day by 1 hour and 15 minutes.
Working with Famous Brands:
- Natura Siberica, ICE, Organic Shop, "Recipes of Grandma Agafia" and others.
Your Opportunities in Our Team:
- Career and professional growth within a leading company.
- Immersion in full-cycle processes: from idea to implementation.
- Training on internal and external courses.
- Participation in corporate and volunteer projects.
What You Will Be Doing:
- Developing a brand strategy for 3-5 years, developing an annual business plan.
- Managing the brand's P&L: sales, gross profit, margin, marketing investments, cost efficiency.
- Achieving targets for revenue, market share, profitability, and key brand KPIs.
- Working with positioning, target audience, brand architecture, and its long-term competitiveness.
- Managing the assortment: the role of each SKU/line, introduction of new products, renovations, phasing out weak products, reducing cannibalization.
- Forming an innovation pipeline based on consumer insights and future growth sources.
- Defining 2-3 key brand priorities for the year and preventing resource dispersion.
- Developing communication strategies and selecting key support directions.
- Working with advertising and marketing budgets: planning, allocation, control, and effectiveness evaluation;
- Setting tasks for creative, digital, PR, e-commerce, trade, and other teams.
- Interacting with sales, R&D, consumer insights, finance, production, procurement, and other departments;
- Managing and developing your own team.
What is important to us for this position:
- At least 3 years in a role of brand/category/business unit leader.
- Approximately 8-10 years of overall marketing experience.
- Relevant experience in beauty / personal care / cosmetics. FMCG experience, managing large consumer brands.
- Experience working with major national brands.
- Proven brand growth experience: market share, sales, penetration, profitability, or significant improvement in brand position.
- Independent management of P&L or a significant part thereof.
- Responsibility for large marketing budgets.
- Experience in developing and implementing a full-fledged brand strategy.
- Experience managing a large assortment and portfolio decisions.
- Experience in successful new product launches.
- Experience working concurrently with marketing, sales, finance, development, and supply.
- Team management experience, including developing strong employees and addressing underperformance.
- A significant plus is experience in brand transformation: repositioning, audience rejuvenation, premiumization, portfolio reduction, entry into new categories or channels.
Please indicate your desired salary level in your cover letter if it is not specified in your resume.
Thank you for your interest in the vacancy!
