An organic cosmetics manufacturer Natura Siberica is seeking a Brand Director.
What we offer:
A cozy and modern office located within walking distance of Troparёvo metro station (address: Leninsky Prospekt, 119A).
This is not just a workplace, but an environment for open communication, idea exchange, and mutual growth.
Hypbrid work format after the probation period.
Official and stable employment:
- Official employment according to the Labor Code of the Russian Federation.
- White salary (discussed individually).
- Bonuses based on performance.
Employee care:
- Fully paid voluntary medical insurance (DMS), including dentistry.
- Discounts up to 50% on company products.
Comfortable schedule:
- Working hours from 10:00 to 19:00 or from 09:00 to 18:00.
- Fridays — shortened day by 1 hour 15 minutes.
Work with well-known brands:
- Natura Siberica, ICE, Organic Shop, "Grandma Agafia's Recipes" and others.
Your opportunities within the team:
- Career and professional growth within a leading company.
- Immersion in full-cycle processes: from idea to implementation.
- Training through internal and external courses.
- Participation in corporate and volunteer projects.
What you will be doing:
- Developing a 3–5 year brand strategy, creating an annual business plan.
- Managing the brand's P&L: sales, gross profit, margin, marketing investments, cost efficiency.
- Achieving targets for revenue, market share, profitability, and key brand KPIs.
- Working with positioning, target audience, brand architecture, and its long-term competitiveness.
- Managing the product assortment: role of each SKU/line, introduction of new products, renovations, phasing out underperforming products, reducing cannibalization.
- Forming an innovation pipeline based on consumer insights and future growth drivers.
- Defining 2–3 key brand priorities for the year and preventing resource dilution.
- Developing communication strategies and selecting main support channels.
- Working with advertising and marketing budgets: planning, allocation, control, and performance evaluation;
- Assigning tasks to creative, digital, PR, e-commerce, trade, and other teams.
- Collaborating with sales, R&D, consumer insights, finance, production, procurement, and other departments;
- Managing and developing your own team.
What is important for this position:
- At least 3 years in a role of brand/category/business unit leader.
- Approximately 8–10 years of overall marketing experience.
- Relevant experience in beauty / personal care / cosmetics. FMCG experience, management of major consumer brands.
- Experience with major national brands.
- Proven track record of brand growth: market share, sales, penetration, profitability, or significant improvement in brand position.
- Independent management of P&L or a significant part of it.
- Responsibility for large marketing budgets.
- Experience in developing and implementing a full-fledged brand strategy.
- Experience managing a large assortment and portfolio decisions.
- Experience with successful new product launches.
- Experience working simultaneously with marketing, sales, finance, development, and supply chain.
- Team management experience, including developing strong employees and addressing underperformance.
- A significant plus is experience in brand transformation: repositioning, audience rejuvenation, premiumization, portfolio reduction, entering new categories or channels.
When applying, please indicate your desired salary in your cover letter if it is not specified in your resume.
