The perfume and cosmetics supermarket Zolotoye Yabloko is looking for a Head of Marketing.
You will work in the BrandLab department, where the team is responsible for developing and promoting the company's brand, creating a unique identity that sets the company apart from competitors, and establishing an emotional connection with consumers to attract and retain customers.
Responsibilities:
- Develop and implement marketing initiatives to achieve the company's strategic goals in the Russian and European markets.
- Plan and execute marketing strategies, projects, and campaigns for brands, ensuring KPI achievement.
- Conduct market research, analyze trends, consumer preferences, and the competitive landscape.
- Prepare analytical reports and recommendations for management.
- Define target market segments and develop corresponding proposals.
- Set KPIs to evaluate project effectiveness and monitor their achievement.
- Interact with external contractors and advertising agencies to develop creative concepts and advertising materials.
- Formulate and control the marketing budget, monitor its execution, and optimize expenses.
- Lead the team: distribute tasks, set priorities, monitor performance, and ensure team goal achievement.
- Ensure effective cross-communication with related departments.
Candidate Profile:
- Over 5 years of experience in managing a portfolio of cosmetic and/or perfumery brands in leadership positions.
- Understanding of the specifics of the Russian and international cosmetics and perfumery markets, key trends, and consumer behavior patterns.
- Successful track record of launching a new brand from scratch in Russian and international markets.
- Proficient in English.
- Strong negotiation, long-term partnership building, and intercultural communication skills.
- High level of self-organization and strategic thinking.
What we offer:
- Personal salary offer and official employment.
- Stylish and cozy office in the center of Moscow.
