Perfume and cosmetics supermarket Zolotoye Yabloko is looking for a Brand Manager.
You will work in the BrandLab department, where the team is responsible for developing and promoting the company's brand, creating a unique identity that sets the company apart from competitors, and establishing an emotional connection with consumers to attract and retain customers.
Responsibilities:
- Develop and implement marketing strategies for brand promotion in all markets of presence in accordance with business goals
- Develop brand positioning, brand platform, and communication system
- Manage marketing campaigns, product launches, and creative projects
- Develop digital and SMM channels, lead the creation of social media promotion strategy, and approve content plans
- Implement projects for entering new markets and adapting the brand to local specifics
- Analyze the market, consumers, and the effectiveness of marketing initiatives to make strategic decisions
- Manage the marketing budget and ensure the achievement of brand business goals
- Build effective interaction with internal teams and develop marketing expertise within the company
Requirements:
- At least 5 years of experience in managing and promoting a children's or cosmetic brand
- Successful case studies of independently managing full-cycle marketing projects, as well as when interacting with advertising and creative agencies
- Knowledge of the beauty industry market and understanding of customer needs
- Negotiation skills and ability to build long-term partnerships
- Confident command of English (written, spoken at least Upper-Intermediate / B2)
Conditions:
- Personal salary offer and official employment
- Stylish office in the center of Moscow
- Work schedule: 5/2 with remote work on Fridays
- Partial compensation for meals when working from the office
- Voluntary medical insurance with dental coverage
- English language learning, compensation for training, and participation in conferences
- Corporate discount, as well as bonuses and promotions from partners
- Career consultant assistance for choosing an individual development path
- Open dialogue with top managers and a friendly team
- Large-scale corporate events, book and sports clubs, small talk, and many other informal meetings
- No restrictions on dress code or appearance
