#Perfume and cosmetics supermarket "Zolotoye Yabloko" is looking for a Senior Brand Product Manager
You will work in the BrandLab department, where the team is responsible for the development and promotion of the company's brand, creating a unique identity that sets the company apart from competitors, and establishing an emotional connection with consumers to attract and retain clients.
What you will do:
- Market monitoring: analysis of the cosmetics market in China, tracking bestsellers among competitors (both international giants and local Chinese brands), price segments, sales channels.
- Trend analytics: studying global and local beauty trends (ingredients, textures, formats, packaging), using professional resources (Mintel, WGSN) and Chinese platforms (Little Red Book/Xiaohongshu, Douyin, Weibo) to identify current consumer demands.
- Forming a product matrix based on collected data, justifying the need to introduce new products or lines into the assortment matrix for China.
- Creating briefs for new product development, as well as adapting the current assortment for the Chinese market.
- Managing the full product development cycle, testing, working with ingredients, calculating cost price.
- Collaborating with the certification department for product registration, planning supplies with the logistics and foreign economic activity department, determining the volumes of the initial batch and regular supplies based on sales forecasts in China.
- Working with packaging and design: assigning tasks to designers, writing briefs for the design department for the development of packaging, labels, secondary packaging, taking into account product positioning and trends in China, reviewing and approving finished mock-ups, signing reference samples of packaging.
Candidate expectations:
- Similar successful experience of 3+ years with beauty products (decorative cosmetics category).
- Fluent English, Chinese language proficiency as an advantage.
- Knowledge of Chinese regulations, experience in developing and adapting products for the Chinese market, knowledge and study of Asian trends.
- Willingness to travel on business.
- Ability to work in a multitasking environment, high level of independence and initiative.
Conditions:
- Personalized salary offer and official employment.
- Hybrid work format with a 5/2 schedule.
- Voluntary medical insurance with dental coverage.
- Career consultant assistance is offered for choosing an individual development path.
- Stylish and cozy office in the center of Moscow.
- Partial meal subsidy when working from the office.
- Open dialogue with top managers and a friendly team.
- English language learning with a tutor, compensation for training and participation in conferences.
- Corporate discount, as well as bonuses and special offers from partners.
- Large-scale corporate events, book and sports clubs, small talk, and many other informal meetings.
- No dress code or appearance restrictions.
