Senior Brand Product Manager for the China Market

Required experience: 3 to 6 years Full-time, 5/2 Office

Moscow, Tsvetnoy Blvd, 30/1, Tsvetnoy Bulvar metro station

You will work in the BrandLab department, where the team is responsible for the development and promotion of the company's brand, creating a unique identity that sets the company apart from competitors, and establishing an emotional connection with consumers to attract and retain customers.

WHAT YOU NEED TO DO:

1. Market Monitoring: Analysis of the cosmetics market in China, tracking bestsellers among competitors (both international giants and local Chinese brands), price segments, and sales channels.
2. Trend Analytics: Studying global and local beauty trends (ingredients, textures, formats, packaging), using professional resources (Mintel, WGSN) and Chinese platforms (Little Red Book / Xiaohongshu, Douyin, Weibo) to identify current consumer demands.
3. Forming a product matrix based on collected data, justifying the need to introduce new products or lines into the assortment matrix for China.
4. Creating briefs for new product development, as well as adapting the current assortment for the Chinese market.
5. Managing the full product development cycle, testing, working with ingredients, calculating costs.
6. Collaborating with the certification department for product registration, planning supplies with the logistics and foreign economic activity departments, determining initial batch volumes and regular supplies based on sales forecasts in China.
7. Working with packaging and design: assigning tasks to designers, writing briefs for the design department for the development of packaging, labels, and secondary packaging, taking into account product positioning and trends in China, checking and approving finished mock-ups, signing reference packaging samples.

WHAT WE EXPECT FROM THE CANDIDATE:

1. Similar successful experience of 3+ years with beauty products (decorative cosmetics category).
2. Fluency in English, knowledge of Chinese is a plus.
3. Knowledge of Chinese regulations, experience in developing and adapting products for the Chinese market, knowledge and study of Asian trends.
4. Readiness for business trips.
5. Ability to work in a multitasking environment, high level of independence and initiative.

WHY IT'S GOOD TO BE WITH US:

1. Personal salary offer and official employment, we believe in transparency and honesty.
2. Hybrid work format with a 5/2 schedule.
3. Voluntary medical insurance with dental coverage, because we care about your health.
4. We offer the assistance of a career consultant to choose an individual development path.
5. Stylish and cozy office in the center of Moscow.
6. Partial meal compensation when working from the office.
7. Open dialogue with top managers and a friendly team — the foundation of our culture.
8. English language learning with a teacher, compensation for training and participation in conferences, so you grow with the company.
9. Corporate discount, as well as bonuses and special offers from partners.
10. Large-scale corporate events, book and sports clubs, small talk, and many other informal meetings.
11. No restrictions on dress code or appearance. We respect your individuality!