You will be working in the BrandLab department, where the team is responsible for developing and promoting the company's brand, creating a unique identity that sets the company apart from competitors, and establishing an emotional connection with consumers to attract and retain customers.
WHAT YOU NEED TO DO:
- Develop and implement marketing initiatives to achieve the company's strategic goals in the Russian and European markets.
- Plan and implement marketing strategies, projects, and brand campaigns, ensuring KPI achievement.
- Conduct market research, analyze trends, consumer preferences, and the competitive environment.
- Prepare analytical reports and recommendations for management.
- Identify target market segments and develop corresponding offers.
- Set KPIs to evaluate project effectiveness and monitor their achievement.
- Interact with external contractors and advertising agencies to develop creative concepts and advertising materials.
- Formulate and control the marketing budget, monitor its execution, and optimize expenses.
- Manage the team: distribute tasks, set priorities, monitor performance, and ensure team goals are met.
- Ensure effective cross-communication with related departments.
WHAT WE EXPECT FROM THE CANDIDATE:
- Experience in managing a portfolio of cosmetic and/or perfume brands in leadership positions for at least 5 years.
- Understanding of the specifics of the Russian and international cosmetics and perfumery markets, key trends, and consumer behavior patterns.
- Successful practice of launching a new brand from scratch in Russian and foreign markets.
- Confident command of the English language.
- Developed negotiation skills, ability to build long-term partnerships, and intercultural communication skills.
- High level of self-organization and strategic thinking.
WHY IT'S GOOD WITH US:
- Personal salary offer and official employment; we believe in transparency and honesty.
- Stylish and cozy office in the center of Moscow.
- Work schedule: 5/2, with remote work on Fridays.
- We have an active corporate life, as well as discounts and bonuses from partners.
- Voluntary medical insurance with dental coverage, because we care about your health.
- Open dialogue with top managers and a friendly team — the foundation of our culture.
- Compensation for training and participation in conferences, so you grow with the company.
- No dress code or appearance restrictions. We respect your individuality.
