An international company, a leader in the skincare cosmetics market (brands Bioderma, Institut Esthederm, EtatPur), has an opening for a Brand Manager for the Bioderma brand.
Responsibilities:
Brand Strategy:
- Development and implementation of the brand strategy in Russia within assigned product lines in collaboration with the supervisor;
- Participation in the development of the marketing plan, its subsequent implementation, adjustment, and effectiveness analysis;
- Participation in the formation of the annual sales plan by SKU;
- Building effective cross-functional interaction with related departments (trade marketing, PR, sales department, medical representative department, logistics, digital, training department).
Assortment **:
- New products: planning, timely launch, and analysis of new products (market analysis, volume calculation, pricing, creation of label mock-ups, selling story presentations, tracking product stock availability, client authorization (listing status), sell-out analysis);
- Development of gift sets;
- Inventory management, stock optimization;
- Proposing recommendations for assortment optimization/expansion based on market analysis.
Preparation of Marketing Materials **:
- Preparation of materials and timely launch of marketing campaigns to support new products/current assortment;
- Adaptation and creation of marketing materials (catalogs, leaflets, key visuals, etc.);
- Monitoring compliance with brand guidelines by all departments, approval of all brand materials from other departments.
Analytics **:
- Monthly analysis of KPIs for the brand's assigned product lines (market share, sell-in, sell-out);
- Analysis of the competitive environment (assortment, pricing, support, distribution).
Requirements:
- Higher education, at least 1 year of experience in a similar position in an international company
- At least 3 years of experience in brand marketing (preferably in the beauty/cosmetics sector);
- English proficiency at B2 level or higher;
- Good communication skills, ability to work in a team;
- Creativity and initiative;
- Results-oriented, ability to achieve set goals.
Conditions:
- Hybrid work schedule (3 days in the office, 2 days from home);
- Fixed-term employment contract (for the duration of maternity leave) with the possibility of transfer to an indefinite contract;
- Office located at: m. Kurskaya, Nizhny Susalny Lane, bld. 5, str. 4;
- Employment according to the Labor Code of the Russian Federation as a company employee;
- Competitive remuneration + annual bonus;
- Benefits: Voluntary medical insurance, life insurance, mobile communication compensation after the probation period, training, discounts on Company products, partial fitness compensation, corporate events.
- Training, career growth opportunities, and development.
When applying for the vacancy, please indicate your salary expectations in your cover letter.
